Marketing Sucks Marketing sucks. That’s the perception that many, many consumers have about marketing, for good or ill. Here’s an example of what I mean. Richard Mondello, a high school senior in Dover Plains, New York, recently wrote on his blog: In my opinion, marketers will always be marketers. It’s their job to manipulate you…
A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water. “Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting. I beg to differ. Exhibit A: water. Ingredients: Water. Serving Size: 1 cup (240ml) Servings per Container: About 2.5 Calories per serving: 0 Total calories per bottle: 0 Total…
Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.…
Google announced a slew of products specifically tailored to non-profits two days ago. First, all their apps – Google Apps for Domains, etc. – are all free. Google Checkout transaction processing is free to non-profits until 2009. Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial…
Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you. So what? The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about…
I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google…
This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…
For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are…
I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians. Good try, gang. Look, a lot has already been said about blogger outreach by better minds than mine. Here’s where this campaign really fell flat. First, please, please, please if you’re going to…
