by Christopher S Penn | Mar 18, 2020 | Leadership, Marketing, Strategy
Jennifer asks, "Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?" As has been documented in the European Journal of Social Psychology, it takes about 66 days - two...
by Christopher S Penn | Feb 21, 2020 | Awakening, Ethics, Leadership, Marketing, Social media
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...
by Christopher S Penn | Feb 19, 2020 | Data Science, Leadership, Machine Learning, Marketing, Marketing Data Science
Albert asks, "What is the best way to sell the idea of marketing data science to executives that don't see its value, without making them lose face or look bad?" Generally speaking, most executives want the same things - save money, save time, make money. Without...
by Christopher S Penn | Oct 28, 2019 | Awakening, Business, Leadership, Marketing, Strategy
For people who don't think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity's legal and social importance, but we don't...
by Christopher S Penn | Sep 3, 2019 | Management, Business, Leadership
Mads asks, "What do you feel is the number 1 most important management lesson that you have learned?" Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with...
by Christopher S Penn | Jun 10, 2019 | AI, Artificial Intelligence, Careers, Data Science, Leadership, Machine Learning, Marketing, Marketing automation, Marketing Technology, Strategy
Denis asks, "Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?" The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you'll be needing to identify...