You Ask, I Answer: Rising Stars of Marketing
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data...#FridayFeeling: May the Force Be With You
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of...You Ask, I Answer: Advice for a Starting Marketer
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...The False Choice of Strategy or Execution
Which is more important, strategy or execution? This is a question recently tackled by McKinsey, among many other consulting firms, and their conclusion is that disruptive strategy is more important than execution. Contrast that with the advice given by folks like...Why Is Diversity Important?
For people who don’t think about it often, when they do consider why diversity is important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but we don’t...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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