by Christopher S Penn | May 4, 2018 | Awakening, Friday, FridayFeeling, Leadership, Thought Leadership
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of...
by Christopher S Penn | Apr 6, 2018 | Careers, Jobs, Leadership, Marketing, Strategy, Thought Leadership
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...
by Christopher S Penn | Feb 13, 2018 | Awakening, Leadership, Marketing, Strategy
Which is more important, strategy or execution? This is a question recently tackled by McKinsey, among many other consulting firms, and their conclusion is that disruptive strategy is more important than execution. Contrast that with the advice given by folks like...
by Christopher S Penn | Feb 9, 2018 | Awakening, Business, Leadership, Marketing, Strategy
For people who don’t think about it often, when they do consider why diversity is important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but we don’t...
by Christopher S Penn | Jan 11, 2018 | Awakening, Business, Leadership, Marketing, Strategy
We often hear management consultants reference the phrase, “People, Process, Technology” as a way of explaining the critical success factors for organizational change. How does this framework apply? How does it integrate with strategy? Definition of...
by Christopher S Penn | Jan 5, 2018 | Awakening, Leadership, Marketing, Social media
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...