You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: Can Companies Automate Culture?
Alex asks, “Can you automate culture? Corporate culture and automation are two of the most prolific terms in the business lexicon, but what is their relationship?” HJ Leavitt’s 1964 framework for people, process, and platform shows how these...You Ask, I Answer: Rising Stars of Marketing
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data...#FridayFeeling: May the Force Be With You
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of...You Ask, I Answer: Advice for a Starting Marketer
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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