Category: Leadership

  • You Ask, I Answer: Preventing AI as a Thinking Crutch?

    Summary In today's episode, I explore how to prevent junior employees from using AI as a crutch and losing their foundational critical thinking skills. Here's what this means for you. You learn that AI misuse in the workplace usually stems from culture and leadership messaging rather than from the technology itself. You'll also learn these…

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  • The AI Advantage Is Dead: What Builds a Real Competitive Moat Today?

    “when everyone’s super… no one will be!” – Syndrome, the Incredibles When everyone has access to state of the art models, your AI is no longer any kind of advantage, and depending on you or your team’s level of skill, might even be a disadvantage. So, if AI isn’t an advantage any more, then what…

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  • You Ask, I Answer: AI as Critical Thinking Crutch?

    Summary In today's episode, I unpack why junior employees lean on AI as a crutch and how leaders can stop that pattern from eroding their critical thinking skills. Here's what this means for you. You'll discover that the root causes usually sit in stressful, psychologically unsafe workplaces rather than in individual laziness. You'll also learn…

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  • The AI Hiring Crisis: Why Human Referrals Are Your Only Way In

    Late Friday afternoon thoughts. AI has made recruiting nearly impossible. From a hiring manager’s perspective, every candidate looks identical now, all polished beyond recognition by AI. Every CV reads the same – a stellar candidate on paper. Interviews online are equally impossible with candidates reading aloud what AI tells them to. From a candidate’s perspective,…

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  • The Real ROI of AI in Education: Turning Mediocre Students Into Top Performers

    Results oriented. Outcome driven. Proven track record. Do these phrases sound familiar? They should. They top the LinkedIn bios and CVs of millions of people. They’re what we say to communicate our value. They’re how we justify a hiring decision. They’re part and parcel of business culture. Do you believe in them? Take a look…

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  • Stop AI Slop: 21 Generative AI Use Cases for Marketers

    Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…

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  • How to Use Cloudflare’s New AI Bot Controls to Protect Your Content and Brand

    Choose which bots to block carefully. Cloudflare, a couple days ago, made significant changes to how they identify AI bots. You can now block specific classes and types of AI bots, and they’re in three categories: AI Crawler: this vacuums up your content to feed model training data AI Search: this bot searches for stuff…

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  • Stop Paying for the Same Prompt: How to Use AI to Build Permanent, Zero-Cost Solutions

    The best use of AI is to create tools so you don’t have to use AI. Unquestionably, generative AI is powerful. It lets you accomplish things outside your skill sets, at speeds greater than you’re capable of. But… it’s also hungry – for electricity, fresh water, bandwidth, and even employment. Token costs on a per…

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  • Stop Chasing the AI Hype: Why Good Ideas Always Find Their Way to Your Ecosystem

    If it’s a good idea, it’ll work back to your ecosystem. The AI hype train loves to shout that this or that is about to change everything, and that if you’re not using XYZ thing, you’re forever left behind, a Neanderthal amidst modern man, a third class passenger on the Titanic in steerage. The thing…

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  • Stop Measuring the Impossible: How to Navigate Marketing in the Age of Probabilistic AI

    “You can’t manage what you don’t measure” is the nearly ancient axiom of management. And it remains largely true. Seth Godin said at one point, “if you don’t change what you eat or how you exercise, don’t bother getting on the scale”. Also true. But AI creates a new wrinkle. All forms of measurement up…

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