What is Thought Leadership?
Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really...You Ask, I Answer: What to Market During a Long Crisis?
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66...What is Ethics in Marketing?
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...You Ask, I Answer: Marketing Data Science and Executive Buy-In?
Albert asks, “What is the best way to sell the idea of marketing data science to executives that don’t see its value, without making them lose face or look bad?” Generally speaking, most executives want the same things – save money, save time,...You Ask, I Answer: Top Management Lessons Learned?
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable,...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
