Christopher S. Penn – Marketing AI Keynote Speaker

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Category: TikTok

  • So What? Revisiting Video SEO tactics

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    Summary In today's episode, I walk through how to refresh your video SEO strategy for 2024 with tactics that work across YouTube, TikTok, and Instagram. Here's what this means for you. You gain a complete framework for making videos that rank higher, keep viewers watching longer, and turn casual scrollers into engaged subscribers. You'll also…

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  • Mind Readings: Momentum

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    Summary In today's episode, I break down the concept of marketing momentum and explain why capturing attention early is the key to turning fleeting publicity into long-term audience loyalty. Here's what this means for you. You gain a practical framework for harvesting attention the moment it arrives rather than watching it evaporate into the next…

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  • You Ask, I Answer: TikTok and Content Marketing?

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    Christopher S Penn

    Ann asks, “How does TikTok indirectly or directly affect content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…

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  • You Ask, I Answer: TikTok and Content Marketing?

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    Summary In today's episode, I break down how TikTok directly and indirectly affects content marketing and why its core mechanics mirror other major social platforms. Here's what this means for you. You'll see that social networks like TikTok function as both distribution channels and search engines, which reshapes how you approach your content strategy. You'll…

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  • So What? Identifying Social Media Influencers on TikTok

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    Summary In today's episode, I walk through how to identify social media influencers on TikTok using available data, network graphs, and a measurement plan. Here's what this means for you. You discover a smarter approach to influencer marketing that targets accounts people talk about most rather than accounts that talk the loudest. You'll also learn…

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  • You Ask, I Answer: Marketing Opportunities on Tiktok?

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    Summary In today's episode, I answer a listener's question about whether TikTok offers real marketing opportunities for brands or ends up damaging their reputations. Here's what this means for you. You'll see how matching your audience demographics, content style, and cultural fit determines whether TikTok becomes a growth channel or a costly mistake. You'll also…

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