Barack Obama won the presidency on a combination of many factors, but one often overlooked by marketing is the absolutely essential use of data. Obama’s campaign under manager David Plouffe was a data machine. Consider: 1. Web sites, social media, blogs, etc. – all with Google Analytics, which you could see on page load. 2.…
When I looked at my marketing campaign brief for October, one of the items is the $10,000 scholarship. This press release immediately came to mind: Student Loan Network $10,000 Scholarship Will Be Awarded on Halloween Quincy, MA — The Student Loan Network blah blah blah blah blah blah blah blah industry leading blah blah blah…
I’ve been playing World of Warcraft (WoW) for fun the past couple of weeks or so. It was a fun game in the beginning, but now it’s a useful game, at least in the sense of honing two vitally important skills, arbitrage and information asymmetry. (two skills, I might add, come in handy in today’s…
“The market crashes, turns to ashes that you’re dancing on while some fat lady cues up for a song.” – Matthew Ebel, Better Off Dead Well, folks, the great unraveling is picking up pace, with more banks failing, Fannie Mae and Freddie Mac taking up hundreds of billions of taxpayer dollars in a bailout, and…
Here’s a vital question I have from a recent discussion with my CEO at the Student Loan Network: What happened to the other 98%? We talk a lot, especially in marketing, about click through, conversion, and retention rates. Invariably, these rates are small fractions in all of the discussions I’ve had. 1% click through rate,…
Google’s announcement of Chrome, their new open-source browser, was greeted with a relatively lukewarm reception online today. Here’s the part that a lot of folks missed, from the Chrome comic book. (yes, a comic book) Get it? If your SEO efforts aren’t up to par, Google’s ignoring you in the testing of their browser, too.…
The martial art that I practice places an incredible amount of emphasis on the basics of the art. Basic footwork patterns, basic abilities to hit, grapple, throw, and otherwise put the kibosh on someone trying to hurt you. One of the things that every senior instructor at my dojo, the Boston Martial Arts Center, constantly…
More truth than comedy. [youtube]https://www.youtube.com/watch?v=jVb8EC1Y2xM[/youtube] Hat tip to Rachel Timmerman for this one. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
Image via Wikipedia The evolution of marketing after search Search changed everything. In the world of advertising, before there was search, there was only interruption. Put as many ads as possible in as many places as possible in the hopes that when a consumer needed something, your ad would be there and they’d think of…
The Most Effective Marketing A Non-Profit Can Do Is Build The Database I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask – what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on…
