by Christopher S Penn | Jul 8, 2020 | Advertising, Affiliates, Marketing, Money, Social media, Social networks
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...
by Christopher S Penn | Jan 7, 2019 | Affiliates, Brand, Marketing, Strategy
Mila asks, “In the insurance industry, there are several models of distribution. The insurer or direct model, online, through agents and brokers. Interestingly insurers who work through brokers spend significants amounts of money in developing online marketing...
by Christopher S Penn | Dec 31, 2018 | Affiliates, Amazon, analytics, Books, Marketing, Marketing Technology, Metrics
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy...
by Christopher S Penn | Aug 21, 2018 | Affiliates, Advertising, Influencer Marketing, Marketing, Marketing automation, Marketing Technology
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and...
by Christopher S Penn | Jul 26, 2016 | Advertising, Affiliates, Review, Technology
During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t...
by Christopher S Penn | Jul 15, 2015 | Advertising, Affiliates, Books, Marketing, Money, Sales
I’m grateful that many of you have enjoyed my books and publications over the years, from Marketing White Belt to the most recent Marketing Blue Belt. Today, I want to unveil a new way for you to be a greater part of these books: join the Marketing Affiliate...