Almost Timely News: 🗞️ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug 🚍 Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might…
Summary In today's episode, I walk through cleaning up years of accumulated cruft in my Google Analytics and Google Tag Manager setups during a live Saturday night data party. Here's what this means for you. You get a real-world walkthrough of how to audit your own analytics so your site runs leaner, loads faster, and…
Mila asks, “In the insurance industry, there are several models of distribution. The insurer or direct model, online, through agents and brokers. Interestingly insurers who work through brokers spend significants amounts of money in developing online marketing sharing some of this with their brokers, but those who jump on board with that, in a way…
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy it?” Fundamentally, if you have no visibility into post-click analytics, which is the case…
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and clicks Affiliate programs, where you’re paid on traffic, clicks,…
During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t watch much…
I’m grateful that many of you have enjoyed my books and publications over the years, from Marketing White Belt to the most recent Marketing Blue Belt. Today, I want to unveil a new way for you to be a greater part of these books: join the Marketing Affiliate Program! What’s in it for you? By…
