Summary In today's episode, I walk through eight real-world data horror stories from marketers and map each one to the Six C's Data Quality Framework (clean, complete, comprehensive, calculable, chosen, and credible). Here's what this means for you. You walk away with a horror-story-tested approach to spotting data quality failures plus a workflow that audits…
Summary In today's episode, I explain how generative AI uses chat history to build context. Here's what this means for you. You can improve your results and maintain speed by managing your chat history properly. You'll also learn these concepts: how the context window functions, why conflicting instructions cause errors, and why you must use…
At several events I’ve spoken at recently, I’ve been told by people that they feel they’re beginning, intermediate, or advanced in AI. Yet once the session starts, and we start digging in, it becomes abundantly clear that those labels are meaningless. One person’s advanced is another person’s basic. This is especially challenging for those of…
Summary In today's episode, I examine the security implications and best practices for using AI note-takers in professional meetings. Here's what this means for you. You can protect sensitive information and maintain compliance by understanding the risks of cloud-based AI tools. You'll also learn these concepts: how regulatory and client requirements dictate tool usage, why…
The more specific a piece of data, the less useful it is in forecasting. This is a maxim of predictive analytics. Predicting audience behaviors based on the year they were born is useful. Predicting audience behaviors based on individuals’ exact birthdays is not useful. Which is why, in OpenAI’s newest paper on hallucination in generative…
Summary In today's episode, I explain how to prioritize AI use cases by focusing on revenue-generating activities. Here's what this means for you. You can secure stakeholder approval and funding more easily by demonstrating direct financial impact. You'll also learn these concepts: why revenue-focused tasks beat simple optimization, how to use a two-by-two grid for…
Almost Timely News: 🗞️ Why Deep Fakes Are So Dangerous (2025-10-26) :: View in Browser The Big Plug 👉 Watch my MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see bountiful AI…
