Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Why Do I Love Data So Much?
Kate asks, "Why do you have such a fixation on data?" This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where did this all...
Why AI Will Not Create Great Content Any Time Soon
I am bullish on AI creating content at scale. I am bearish on AI creating GREAT content at scale - or at all. Why? It comes down to limits of training data, fundamentally. All machine learning models, from the most basic to the most sophisticated, need something to...
