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Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Almost Timely News, October 1, 2023: How Large Language Models Work
Almost Timely News: How Large Language Models Work (2023-10-01) :: View in Browser 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! 📺 Content Authenticity Statement 95% of this newsletter was...
You Ask, I Answer: Who To Hire For Large Language Models?
In today's episode, I tackle the question of how to staff up your agency to take advantage of open source AI. I explain that leveraging these new technologies requires a cross-functional team, not just one specialist. From IT infrastructure to project management and...
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