The thing about generative AI optimization or whatever it is you want to call it, is that when models run into low confidence answers in most tools these days, what do they do? That’s right, they trigger a web search. So if you’re good at regular SEO, you’ve got 90% of the problem solved for…
What’s going on with AEO/GEO/AI Visibility/etc.? This week, Ashley Zeckman invited me to come share my POV at the annual Spotlight Summit, and in a blisteringly fast 25 minutes, I walked folks through the three stages of GEO, how agentic is changing search, and the two platforms that provide REAL AI visibility measurements AND are…
Summary In today's episode, I break down why traditional podcast analytics miss the mark and how to measure the entire content ecosystem around your show. Here's what this means for you. You gain a framework for tracking performance across every platform your podcast touches so you can stop making decisions based on incomplete download data…
Summary In today's episode, I walk through how to set up your own Claude marketplace using GitHub as a central version control system for AI skills and plugins. Here's what this means for you. You gain a reliable way to automatically push updates to every team member's Claude instance instead of relying on manual downloads…
Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
Summary In today's episode, I tackle Cooper's question about handling context drift and hysteresis in long-running persistent agent sessions, explaining why generative AI models cannot remember anything on their own. Here's what this means for you. You gain a clear framework for understanding why memory problems happen in AI agents and how external scaffolding solves…
