Category: Podcasting

  • So What? Nontraditional Podcast Analytics

    Summary In today's episode, I break down why traditional podcast analytics miss the mark and how to measure the entire content ecosystem around your show. Here's what this means for you. You gain a framework for tracking performance across every platform your podcast touches so you can stop making decisions based on incomplete download data…

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  • Transform Your Marketing Data with Generative AI at MAICON26: Workshops, Podcasts & Networking

    In 48 days – 7 weeks – I and a bunch of other folks are making our annual pilgrimage to Cleveland for #MAICON26, the SmarterX Marketing AI Conference. What’s on tap this year? Katie Robbert and I will be recording an episode of our In-Ear Insights podcast live from the show floor on Wednesday, 14…

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  • So What? How to Set Up Your Own Claude Marketplace

    Summary In today's episode, I walk through how to set up your own Claude marketplace using GitHub as a central version control system for AI skills and plugins. Here's what this means for you. You gain a reliable way to automatically push updates to every team member's Claude instance instead of relying on manual downloads…

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  • So What? How to Automate Content Transformation

    Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…

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  • So What? Theoretical AI Usage

    Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…

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  • You Ask, I Answer: Pivot or Stick It Out?

    Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…

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  • You Ask, I Answer: Handling AI Context Drift?

    Summary In today's episode, I tackle Cooper's question about handling context drift and hysteresis in long-running persistent agent sessions, explaining why generative AI models cannot remember anything on their own. Here's what this means for you. You gain a clear framework for understanding why memory problems happen in AI agents and how external scaffolding solves…

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  • The Machines Are Taking Over: Why Your Digital Marketing Strategy Must Pivot to AI Bot Traffic

    Today on the Trust Insights livestream, I showed how I wired AI bot traffic data into a separate Google Analytics 4 account. What this showed, which was fairly stunning, was a tale of 2 websites. On the left, a regular GA4 account which blocks bots so that you get a sense of the humans on…

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  • You Ask, I Answer: Consuming High Velocity AI Content?

    Summary In today's episode, I answer a listener's question about how to keep up with the massive volume of content I create and explain the strategy behind that output. Here's what this means for you. You learn that you don't have to consume everything, because there are smart ways to filter, summarize, and access exactly…

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  • You Ask, I Answer: Automating Entry Level Roles?

    Summary In today's episode, I explore which entry-level roles face full automation by the end of 2026 and why the answer depends heavily on your company's culture and business model. Here's what this means for you. You gain a clear framework for measuring your own exposure to AI and a practical strategy for staying indispensable…

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