You Ask, I Answer: Small Business Recovery Advice?
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any...You Ask, I Answer: How Analytics Indicates When To Change Tactics?
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour:...You Ask, I Answer: Success for Finance Professionals in an AI World
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
