by Christopher S Penn | Apr 6, 2023 | Business, Finance, Money
In this YouTube video, Christopher Penn explores the question of why the banking system is such a mess. He explains that banking has always tried to find ways to be profitable and that the money is made through investing rather than purely being a depository...
by Christopher S Penn | May 4, 2020 | Business, Economy, Finance, Management, Marketing, Strategy
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any...
by Christopher S Penn | Feb 7, 2019 | analytics, Data, Data Science, Finance, Marketing, Marketing Technology, Metrics
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour:...
by Christopher S Penn | Aug 14, 2018 | AI, Artificial Intelligence, Careers, Finance, Machine Learning, Marketing
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...