Category: Messaging
-
You Ask, I Answer: Messaging Rebranding Rollout Strategy?
Alyssa asks, “We’re currently going through a messaging rebranding, but not changing our visuals. Do you have any input on whether we should focus on a rebranding rollout strategy and a particular launch date, or just quietly change our messaging on our marketing channels?” What’s in it for the customer? How does this benefit the…
-
You Ask, I Answer: Hemp and CBD Marketing Strategies
Jeff asks, “What framework and strategies would you use to market hemp and CBD products?” Due to the number of restrictions on this class of product, you’ll have to take an approach used by other drug manufacturers and pharmaceutical companies. There are three fundamental strategies you can use successfully. Watch the video for full details.…
-
You Ask, I Answer: Business Messaging and Collaboration
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace for my work with IBM LinkedIn Messages for outreach Facebook Messenger…
