Summary In today's episode, I explain why AI often produces generic slogans and how you can prompt it to create distinctive brand identities. Here's what this means for you. You will learn how to bypass boring, high-probability language to capture your audience's attention. You'll also learn these concepts: how probability engines limit creativity, how psychographic…
Summary In today's episode, I break down why generative AI lacks mainstream mind share and how to better communicate its value to others. Here's what this means for you. You'll discover that focusing on what a tool does for you rather than how it works under the hood is the key to driving adoption. You'll…
Summary In today's episode, I tackle Jake's question about keeping tone of voice consistent between sales and marketing teams. Here's what this means for you. You protect your brand promise and customer trust when you unify messaging across every customer touchpoint. You'll also learn these concepts: why tone gaps reveal missing governance rather than personal…
Summary In today's episode, I explore how over-exaggeration in marketing has diluted the meaning of every superlative and what you can do to stand out. Here's what this means for you. You'll gain a contrarian communication strategy that cuts through noisy marketing, captures attention, and builds genuine trust with customers. You'll also learn these concepts:…
Summary In today's episode, I explore why marketers often write poorly and how mastering analogies, metaphors, and similes can transform their ability to communicate complex ideas to prospects. Here's what this means for you. You gain a sharper way to explain unfamiliar products, scientific methods, or emerging tech by anchoring them to concepts your audience…
Alyssa asks, “We’re currently going through a messaging rebranding, but not changing our visuals. Do you have any input on whether we should focus on a rebranding rollout strategy and a particular launch date, or just quietly change our messaging on our marketing channels?” What’s in it for the customer? How does this benefit the…
Jeff asks, “What framework and strategies would you use to market hemp and CBD products?” Due to the number of restrictions on this class of product, you’ll have to take an approach used by other drug manufacturers and pharmaceutical companies. There are three fundamental strategies you can use successfully. Watch the video for full details.…
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace for my work with IBM LinkedIn Messages for outreach Facebook Messenger…
