You Ask, I Answer: Hemp and CBD Marketing Strategies
Jeff asks, “What framework and strategies would you use to market hemp and CBD products?” Due to the number of restrictions on this class of product, you’ll have to take an approach used by other drug manufacturers and pharmaceutical companies. There...You Ask, I Answer: Business Messaging and Collaboration
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
