by Christopher S Penn | Aug 26, 2022 | Mind Readings, Awakening, Rant
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 21, 2021 | analytics, Marketing, Marketing Data Science, Rant
Last week in a conversation, Paul said, “When it comes to Google Analytics, I learned about as much as I could but I’m a Communications guy. I have an English degree. I don’t have the brains for analytics.” Okay, a bit of a rant here. There is...
by Christopher S Penn | May 20, 2021 | Marketing, Marketing Technology, Rant, Strategy
Here’s my question for all the apps begging users to re-enable ad tracking in iOS 14.5… What have you been doing all this time with the data we DO give you? Think about it for a moment. How much data do we voluntarily give different social network and...
by Christopher S Penn | Jun 26, 2017 | Awakening, Marketing, Rant, Strategy
One of the most dangerous habits we practice in marketing is holding strong convictions in beliefs not founded in data, in proof. We believe that X tactic is the best, that Y and Z things never work, that ABC only applies to other industries and not us. The reality is...
by Christopher S Penn | Mar 23, 2016 | analytics, Marketing, Marketing Technology, Rant
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi...
by Christopher S Penn | Dec 4, 2014 | Politics, Rant
Let’s say you’re at a hotel and the breakfast cook refuses to make anything except scrambled eggs. Try though you might, he won’t make any other dish. Now, he’s very good at making scrambled eggs. His eggs are considered to be the best in the...