by Christopher S Penn | Jun 26, 2017 | Awakening, Marketing, Rant, Strategy
One of the most dangerous habits we practice in marketing is holding strong convictions in beliefs not founded in data, in proof. We believe that X tactic is the best, that Y and Z things never work, that ABC only applies to other industries and not us. The reality is...
by Christopher S Penn | Mar 23, 2016 | analytics, Marketing, Marketing Technology, Rant
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi...
by Christopher S Penn | Dec 4, 2014 | Politics, Rant
Let’s say you’re at a hotel and the breakfast cook refuses to make anything except scrambled eggs. Try though you might, he won’t make any other dish. Now, he’s very good at making scrambled eggs. His eggs are considered to be the best in the...
by Christopher S Penn | Dec 20, 2013 | Politics, Rant, World of Warcraft
A simple infographic illustrates the data quality issue: As always, all things Warcraft are trademarks of Blizzard Entertainment. Feel free to share, Warcraft fans. You might also enjoy: How To Start Your Public Speaking Career Can Causation Exist Without Correlation?...
by Christopher S Penn | Jul 25, 2012 | Awakening, Buddhism, Rant
In this excellent read about why things feel more divided than ever, someone points out a number of important items. If you haven’t read the post yet, go do so. Welcome back. There’s an underlying subtlety that I think is worth pointing out. The nature of...
by Christopher S Penn | Jun 29, 2012 | Advertising, Marketing, Rant
I’ve gotten this email/Facebook post/tweet a gazillion times in this past week: I’m sure you have too. Folks, your business is not a lottery. Hoping and wishing for a magic fairy to grant you the chance at $250,000 is not a substitute for a business or...