Vendors, bring your engineers to MarTech!
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi...Is it time to check out of the hotel?
Let’s say you’re at a hotel and the breakfast cook refuses to make anything except scrambled eggs. Try though you might, he won’t make any other dish. Now, he’s very good at making scrambled eggs. His eggs are considered to be the best in the...Why NSA Spying in World of Warcraft is Ineffective
A simple infographic illustrates the data quality issue: As always, all things Warcraft are trademarks of Blizzard Entertainment. Feel free to share, Warcraft fans. If you enjoyed this, please share it on social! Want to read more like this from Christopher Penn? Get...Bridges
In this excellent read about why things feel more divided than ever, someone points out a number of important items. If you haven’t read the post yet, go do so. Welcome back. There’s an underlying subtlety that I think is worth pointing out. The nature of...Stop begging and start marketing
I’ve gotten this email/Facebook post/tweet a gazillion times in this past week: I’m sure you have too. Folks, your business is not a lottery. Hoping and wishing for a magic fairy to grant you the chance at $250,000 is not a substitute for a business or...AI for Marketers Book
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