You Do Have a Head for Analytics
Last week in a conversation, Paul said, “When it comes to Google Analytics, I learned about as much as I could but I’m a Communications guy. I have an English degree. I don’t have the brains for analytics.” Okay, a bit of a rant here. There is...What Are Your Customers Telling You They Want?
Here’s my question for all the apps begging users to re-enable ad tracking in iOS 14.5… What have you been doing all this time with the data we DO give you? Think about it for a moment. How much data do we voluntarily give different social network and...Marketing Agnosticism
One of the most dangerous habits we practice in marketing is holding strong convictions in beliefs not founded in data, in proof. We believe that X tactic is the best, that Y and Z things never work, that ABC only applies to other industries and not us. The reality is...Vendors, bring your engineers to MarTech!
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi...Is it time to check out of the hotel?
Let’s say you’re at a hotel and the breakfast cook refuses to make anything except scrambled eggs. Try though you might, he won’t make any other dish. Now, he’s very good at making scrambled eggs. His eggs are considered to be the best in the...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
