by Christopher S Penn | Dec 19, 2022 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Public Relations
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The...
by Christopher S Penn | Oct 11, 2022 | Mind Readings, Marketing, Public Relations
PR firms and clients need to better communicate in order to avoid pitching people who are already known to the client. If a pitch is getting pushback from internal stakeholders, it’s a sign that the pitch is bad and needs to be fixed. Can’t see anything?...
by Christopher S Penn | Jun 3, 2022 | Marketing, Public Relations, You Ask I Answer
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Aug 17, 2021 | Marketing, Public Relations
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday,...
by Christopher S Penn | Aug 9, 2021 | Marketing Data Science, analytics, Brand, Marketing, Marketing Technology, Public Relations
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...
by Christopher S Penn | Jul 13, 2021 | Marketing, Public Relations, Strategy
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...