You Ask, I Answer: Advice for May Graduates in PR?
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do...You Ask, I Answer: Tragedy Response Guidelines for Marketers?
Taryn asks, “What do you think about businesses acknowledging a celebrity/famous person death? A good idea? Insensitive? Depends on the case?” This is a complicated question, in part because so many tragic and unfortunate events happen every day. There are...You Ask, I Answer: 2020 Predictions for Communicators and PR?
Michelle asks, “What lies ahead for communicators in 2020?” An interesting question. Looking back over the past decade, communicators transitioned from traditional PR with some social media (remembering that the social media press release was created by...You Ask, I Answer: What is the Value of PR?
Stephanie asks, “So I’m curious, what is the value of PR? What do companies gain from it?” An excellent question with a lot of caveats – and I say this as someone who worked in a PR firm for half a decade. PR is ultimately about building awareness...You Ask, I Answer: Leveraging Senior Executives for Content Marketing?
Sandra asks, “How do I leverage senior leaders from our company, many of whom aren’t social or digital media savvy and pressed for time, for content marketing?” There are a few ways to handle this for maximum benefit to your company and minimum...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
