Public Relations Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Leveraging Senior Executives for Content Marketing?

by Christopher S Penn | Jul 10, 2019 | Content, Content Marketing, Marketing, Public Relations

Sandra asks, “How do I leverage senior leaders from our company, many of whom aren’t social or digital media savvy and pressed for time, for content marketing?” There are a few ways to handle this for maximum benefit to your company and minimum...

You Ask, I Answer: How Effective is Share of Voice?

by Christopher S Penn | Jun 7, 2019 | analytics, Machine Learning, Marketing, Marketing Technology, Metrics, Public Relations

Amanda asks, “How effective is share of voice as a measure? Is there a better way to measure PR?” Share of voice is one of my least favorite measures of media and attention for a few reasons: – It’s often denominator-blind, meaning that it rarely takes into...

You Ask, I Answer: The Future of PR?

by Christopher S Penn | Jun 6, 2019 | Marketing, Public Relations, Strategy

Erin asks, “What is POV on the future of PR? As media landscape changes and print/cable become less mainstream, how are companies innovating within the practice?” The future of PR depends on our definition and concept of PR. There’s old school PR...

You Ask, I Answer: Intermediary Marketing Communications Metrics

by Christopher S Penn | Jul 31, 2018 | analytics, Marketing, Marketing Technology, Media, Metrics, Public Relations

Lou asks, “We’re executing a 3 month marketing communications program. Typically, such programs take 3-6 months to show end results, but we’ve been asked for metrics for a 1-3 month time frame. What metrics should we be using?” This is a tricky...

You Ask, I Answer: How To Measure Traditional PR

by Christopher S Penn | May 24, 2018 | analytics, Marketing, Marketing Technology, Metrics, Public Relations

Emily asks, “I work in traditional PR at a multinational cosmetics company. How do I quantify my team’s performance so the CEO knows the value of our work?” Effective public relations has two primary outcomes: awareness and trust. We measure...

You Ask, I Answer: What Writing Samples Should Be In Your Portfolio?

by Christopher S Penn | Apr 18, 2018 | Careers, Jobs, Marketing, Public Relations, Video, Writing, YouTube

Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is...