by Christopher S Penn | Jun 3, 2022 | Marketing, Public Relations, You Ask I Answer
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here....
by Christopher S Penn | Aug 17, 2021 | Marketing, Public Relations
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday,...
by Christopher S Penn | Aug 9, 2021 | Marketing Data Science, analytics, Brand, Marketing, Marketing Technology, Public Relations
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...
by Christopher S Penn | Jul 13, 2021 | Marketing, Public Relations, Strategy
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...
by Christopher S Penn | Oct 19, 2020 | Marketing, Public Relations, Strategy
Abi asks, “What are the most effective PR strategies we should be looking at?” Have news worth sharing. That’s it. That’s PR in a nutshell. It’s simple, and it’s not at all easy. Here’s a test: if you were going on a date with...
by Christopher S Penn | Oct 15, 2020 | Marketing, Public Relations, search engine optimization, SEO
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a...