Branded Organic Search: The One PR Metric Almost No One Uses
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...You Ask, I Answer: Most Effective PR Strategies?
Abi asks, “What are the most effective PR strategies we should be looking at?” Have news worth sharing. That’s it. That’s PR in a nutshell. It’s simple, and it’s not at all easy. Here’s a test: if you were going on a date with...You Ask, I Answer: Difference Between Digital PR and Traditional PR?
Elizabeth asks, “What’s the difference between digital PR and traditional PR?” This is in reference to a set of techniques promoted by search engine companies to focus PR outcomes on SEO. In reality, there isn’t and shouldn’t be a...You Ask, I Answer: Simple System for Brand Monitoring?
Fauzia asks, “I’m looking for an alternative to Google Alerts. What do you use?” I use a combination of Talkwalker Alerts and Feedly; no alerting service will ever give you 100% coverage, but with alerts set up for a variety of topics and organized...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
