Public Relations Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Intermediary Marketing Communications Metrics

by Christopher S Penn | Jul 31, 2018 | analytics, Marketing, Marketing Technology, Media, Metrics, Public Relations

Lou asks, “We’re executing a 3 month marketing communications program. Typically, such programs take 3-6 months to show end results, but we’ve been asked for metrics for a 1-3 month time frame. What metrics should we be using?” This is a tricky...

You Ask, I Answer: How To Measure Traditional PR

by Christopher S Penn | May 24, 2018 | analytics, Marketing, Marketing Technology, Metrics, Public Relations

Emily asks, “I work in traditional PR at a multinational cosmetics company. How do I quantify my team’s performance so the CEO knows the value of our work?” Effective public relations has two primary outcomes: awareness and trust. We measure...

You Ask, I Answer: What Writing Samples Should Be In Your Portfolio?

by Christopher S Penn | Apr 18, 2018 | Careers, Jobs, Marketing, Public Relations, Video, Writing, YouTube

Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is...

Sharing with the Marketing Nation

by Christopher S Penn | Apr 8, 2014 | Advertising, Marketing, Public Relations

Today I’m at Marketo’s annual Summit, the Marketing Nation. I’m sharing some ideas I came up with at SHIFT Communications about how social media broke PR (and how you can fix it). If you’re checking out this blog for the first time, welcome! If...

Shift happens

by Christopher S Penn | Dec 3, 2012 | Advertising, Marketing, Public Relations

Shift happens. After 3 years in the email marketing industry, I’m departing WhatCounts as Director of Inbound Marketing and moving over to SHIFT Communications as Vice President, Marketing Technology. Why the change? For almost a decade, I have been focused on...

Why Personal Brand is Essential To Corporate Marketing Success

by Christopher S Penn | Apr 2, 2010 | Advertising, Marketing, New media, Public Relations, Social media

Plenty has been written about the pros and cons of employees engaging in social media at work, officially or unofficially. Plenty of people have gained and lost jobs through the judicious or indiscrete usage of social media and new media, but by and large, most...