Category: Public Relations
-
Mind Readings: The Role of PR in the Age of AI
In today’s episode, we explore the evolving role of PR in the age of AI. Discover how generative AI is transforming attention management and why influencing machines is becoming just as important as influencing people. You’ll learn practical strategies to optimize your PR efforts for AI, including leveraging content syndication, embracing diverse content opportunities, and…
-
Mind Readings: Flip Your PR Strategy in the Age of Generative AI
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
-
You Ask, I Answer: Impressions as a PR Measurement?
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
-
You Ask, I Answer: PR’s Value to Non-PR Stakeholders?
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
-
2022 Rewind: Why You Need Data In Your PR Strategy
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The Unknown. I recently had the pleasure of engaging in a…
-
Mind Readings: Work With Your Clients, PR Folks
PR firms and clients need to better communicate in order to avoid pitching people who are already known to the client. If a pitch is getting pushback from internal stakeholders, it’s a sign that the pitch is bad and needs to be fixed. Can’t see anything? Watch it on YouTube here. Listen to the audio…
-
You Ask, I Answer: Giving Press Releases More Life?
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript.…
-
Unsolicited “Embargoed” Press Releases Are Absurd
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday, August 17! Interviews with our CEO are available upon request! Please see an EMBARGOED…
-
Branded Organic Search: The One PR Metric Almost No One Uses
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when someone searches for you by name – your company…
-
Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target pitches, and trying to force their way in…