Mind Readings: Work With Your Clients, PR Folks
PR firms and clients need to better communicate in order to avoid pitching people who are already known to the client. If a pitch is getting pushback from internal stakeholders, it’s a sign that the pitch is bad and needs to be fixed. Can’t see anything?...You Ask, I Answer: Giving Press Releases More Life?
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Unsolicited “Embargoed” Press Releases Are Absurd
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday,...Branded Organic Search: The One PR Metric Almost No One Uses
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
