Mind Readings: The Worst Kind of Research
The worst kind of research is incurious research, which is research that is commissioned to prove a point. Incurious research is dangerous because the average layperson doesn’t necessarily know how to distinguish between research that is curious and research...What’s the Value of Anecdotal Evidence?
In the world of data and analytics, anecdotal evidence is often (and correctly) demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence....Marketing Data Science: Be Careful of Studies
I saw in my social media monitoring system the other day that someone had written a blog post and linked to one of mine. Ordinarily, that’s a good thing, and not something of concern, but when I saw the anchor text, I had a mild concern. The anchor text read:...You Ask, I Answer: Conducting Research for Content Marketing?
Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go...Friday Feeling: The Best Audience Monitoring Tools
As a followup to yesterday’s PR Student Chat, I share some ideas about what the best tools are for staying in tune with and in touch with your audience. Beer Coffee Video chat Conferences There’s no substitute for talking to the actual audience. As much as...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
