You Ask, I Answer: How to Get Smart on a Client’s Industry Fast
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources,...What’s the value of anecdotal evidence?
In the world of data and analytics, anecdotal evidence is often demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence. Anecdotal evidence is...How to find true marketing expertise and news
Alan Belniak asked a followup question on yesterday’s blog post about what sources I read. This is less a question of what I read and more a question of method: where do the sources come from? Here’s what I mean: everyone starts with the same sources...Why being incurious will destroy your marketing
I’ve had the opportunity to do an awful lot of surveying recently as part of my work at SHIFT. The surveying I’ve been doing has been initiated by me on behalf of clients and the data is used to inform various marketing campaigns. What I’ve found...AI for Marketers Book
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