You Ask, I Answer: Conducting Research for Content Marketing?
Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go...Friday Feeling: The Best Audience Monitoring Tools
As a followup to yesterday’s PR Student Chat, I share some ideas about what the best tools are for staying in tune with and in touch with your audience. Beer Coffee Video chat Conferences There’s no substitute for talking to the actual audience. As much as...You Ask, I Answer: How to Get Smart on a Client’s Industry Fast
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources,...What’s the value of anecdotal evidence?
In the world of data and analytics, anecdotal evidence is often demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence. Anecdotal evidence is...How to find true marketing expertise and news
Alan Belniak asked a followup question on yesterday’s blog post about what sources I read. This is less a question of what I read and more a question of method: where do the sources come from? Here’s what I mean: everyone starts with the same sources...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
