by Christopher S Penn | Nov 19, 2021 | New media, Facebook, Podcasting, Social media, Social networks, Twitter
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...
by Christopher S Penn | Nov 5, 2021 | Strategy, Business, Marketing, New media
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand...
by Christopher S Penn | Jun 14, 2012 | New media, Technology, Video
My friend and colleague Mark W. Schaefer shot a fun video with me at Blogworld NYC talking a bit more about influence. However (and no fault of his own), the iPhone he shot it on did a great job with the video and a lousy job with the audio. That’s the nature of...
by Christopher S Penn | Jun 29, 2011 | Blogging, Education, New media, Social media, Strategy
How do you cope with the flood of information that swamps your inbox, blog reader, and mobile device every day? How do you find and isolate all the good stuff, separate the wheat from the chaff, and use the information you’re receiving to actually move the...
by Christopher S Penn | Jan 26, 2011 | Awakening, New media, Social media
There’s an old adage that one death is a tragedy but a million deaths is a statistic. One masterpiece on the wall is a study, but a wall full of masterpieces is expensive wallpaper. One diamond is a beauty, but a table full of diamonds obscures the brightness of...
by Christopher S Penn | Nov 13, 2010 | Blogging, Facebook, New media, Twitter
[the5intro] #the5: @julien tells you why every business is a machine: https://bit.ly/crZeu6 #the5: @mashable: For Employees, Facebook Counts as Free Speech https://bit.ly/au02Gc #the5: @matthewebel tells America to stop waiting on Obama and fix your own damn economy:...