by Christopher S Penn | Mar 5, 2021 | AI, Artificial Intelligence, IBM
This week, I had the pleasure of sitting down with IBM Project Debater system lead Yoav Katz for an in-depth chat about how Project Debater has evolved since its debut at IBM THINK 2019 and how it’s being used for the GRAMMY Debates with Watson. What is IBM...
by Christopher S Penn | Feb 22, 2021 | Marketing Data Science, Data Science, IBM, Marketing, Watson
When it comes to learning data science, one of the challenges we face is just how seemingly daunting the field is to learn. There are so many techniques, tactics, and strategies that it’s difficult to know where to start. Learning something new always begins...
by Christopher S Penn | May 7, 2020 | AI, Artificial Intelligence, IBM, Machine Learning, Marketing, Marketing Technology
Day 2 of THINK 2020 was much more meat and potatoes, from use cases for AI to process automation. Rob Thomas, SVP Cloud and Data, showed a fun stat that early adopters of AI reaped a 165% increase in revenue and profitability, which was nice affirmation. But the big...
by Christopher S Penn | May 6, 2020 | AI, Artificial Intelligence, Conferences, IBM, Machine Learning, Marketing, Marketing Technology
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...
by Christopher S Penn | Jan 31, 2020 | Data, Data Science, Data Visualization, Google Analytics, Google Data Studio, IBM, Marketing, Marketing Technology
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d...
by Christopher S Penn | Oct 22, 2019 | AI, Artificial Intelligence, IBM, Machine Learning, Marketing, Watson
Arjuna asks, “Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it...