IBM THINK 2020 Digital Experience: Day 1 Review
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...You Ask, I Answer: Data Science Tools for Marketers?
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d...You Ask, I Answer: Multi-Objective Optimization for IBM Watson Studio AutoAI?
Arjuna asks, “Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it...You Ask, I Answer: RFM Analysis for Small Business with Google Sheets and IBM Watson Studio
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s...Product Review: IBM Watson Studio AutoAI
Today, we’re reviewing IBM Watson Studio’s new AutoAI feature. FTC Disclosure: My company, Trust Insights, is an IBM Registered Business Partner. We receive compensation for any purchases you make through us from IBM and thus I receive indirect financial...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
