#WinWithAI: The Foundation of AI is Great Data
In today’s episode, we review the 4 main challenges facing enterprises with data: Volume Veracity Variety Velocity AI is built on data; poor data leads to poor machine models, which leads to poor outcomes. What’s the solution? The BrainTrust Insights 6C...#WinWithAI: The Journey to AI
As part of the upcoming IBM Win with AI Summit, I’m tackling some questions about how companies can make AI work for them. In today’s episode, we look at the journey to AI using the BrainTrust Insights Enterprise AI Journey Framework: Data foundation...You Ask, I Answer: How to Get Smart on a Client’s Industry Fast
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources,...You Ask, I Answer: Social Media and AI
Kevan asks, “How will AI change the job of a social media manager in the next 2-5 years?” Recall that the primary benefits of AI are acceleration, accuracy, and alleviation. Acceleration of work, to produce more work, faster Accuracy of work, to produce...You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...2018 Marketing Planning Framework
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