by Christopher S Penn | Mar 9, 2021 | Marketing Data Science, Marketing, Marketing Technology, search engine optimization, SEO, Topic Modeling
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience...
by Christopher S Penn | Jul 28, 2020 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Data Science, Marketing Technology, Topic Modeling
Erika asks, “What are your tips and best practices for topic and keyword research in content marketing?” It depends on the size of the content and how much domain expertise you have. Scale your research efforts to the level of risk the content poses and...
by Christopher S Penn | Apr 16, 2018 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Topic Modeling, Video, YouTube
Sandie asks, “How do I speak to my buyer at the right stage in the journey?” This is a terrific question that has three parts. First, we must categorize all our customer communication in each stage of our buyer’s journey and run text mining analytics...
by Christopher S Penn | Dec 12, 2017 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Topic Modeling
In this series, we’ve explored what a topic model is, why topic models are important, how to build one, and how to choose when topic modeling is the appropriate methodology. As with all forms of machine learning and software, topic modeling software continues to...
by Christopher S Penn | Dec 11, 2017 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Topic Modeling
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 4: When...
by Christopher S Penn | Dec 7, 2017 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Topic Modeling
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 3: How to...