As we head into the summer, the last thing on your mind is probably Christmas and the holiday season. You’re thinking beach and not ski slopes, tropical drinks and not hot cocoa, fireworks and not fireplaces. As a consumer and an ordinary person, this is perfectly normal. As a marketer, however, it’s time to think…
In this episode of Marketing Over Coffee, check out Twitter retargeting, Skynet, and the telegraphing of moves ahead of time by major companies. As always, subscribe to the show to get it sooner!
One of the often-quoted sales adages is that people make a change when the pain of the same situation exceeds the pain of change, of doing something different. The thing is, as with individuals, organizations have different levels of pain tolerance when it comes to making change. Some organizations tolerate only a little pain before…
One of the greatest challenges we face as marketers is knowing what’s wrong and why in our sales and marketing funnel. I thought I’d share a useful guide I’ve relied on in order to understand what challenges your organization might face in its marketing. Let’s start with the three broadest categories of marketing metrics: audience,…
I had the opportunity to do some archery yesterday at one of the local summer camps as I was picking up my daughter. As it was the last day of camp, the instructors invited parents to give it a try. One interesting thing I noticed was that among the other parents who were trying it…
I’m not sure there’s anything more boring in the world of marketing than a disembodied voice talking over static slides as a webinar, except maybe a sales demo of a disembodied voice talking over static slides. Either way, it’s boring, which means that people tune out almost immediately. If you had two-way webcams, I’d bet…
If you were to ask me what the future of marketing is, where the next biggest thing is, what’s huge but not being talked about, my answer would be one word: repositories. For folks who aren’t programmers, repositories are collections of computer source code that get compiled and turned into the programs that shape our…
As marketers, and especially as marketing technologists, correct data, correct metrics, correct information is prized by us (or should be). Incorrect data, faulty data, and misleading data are anathema to our profession and our ability to do our jobs. So it might seem absolutely absurd, even heretical, to make the statement that sometimes, bad data…
