In the last post, I emphasized picking your marketing strengths and putting your focus behind a chosen few methods. This is leveraging opportunity cost, the cost of doing one thing and not doing something else. Every choice in life has an opportunity cost: When you eat at restaurant X, you’re not eating at restaurant Y…
When you want to hit a target, do you walk up to it with a large hammer and hit it? Or do you nock an arrow and pierce it with a well-aimed shot? When you want to amplify the flavor of a dish, do you add more of every ingredient? Or do you find a…
Ever gone to a big-box home improvement store? I certainly have. They’re a DIYer’s paradise most of the time. My favorite section is usually the sharp objects portion of the store, where the knives, axes, machetes, and other pointy things are kept. When you’re in the store looking for tools or supplies, how do you…
No blog post from me today. Why? The big news is over at SHIFT. I’m super proud of our agency for achieving a milestone that I’ve personally been pursuing for years now. Go read.
I was asked recently by Social Media Examiner for my top social media tool recommendation for 2015, as a lead up to my talk at Social Media Marketing World. Here’s what I came up with: When you combine Google Spreadsheets with the Google Analytics plugin and Bit.ly’s out-of-the-box integration, you have a powerful, free analytics…
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. In today’s installment, let’s talk about measuring the success of…
Take a look at this house: This is from 1921, when you could order a house (or at least all the materials to build one) from a Sears Roebuck catalog. Despite being almost 100 years old, this house plan is still practical today. You might make a few materials changes, and some minor specifications might…
