Month: October 2011

  • My visit to Occupy Boston

    Yesterday, I paid a visit firsthand to Occupy Boston, the local branch of the Occupy Wall Street movement. I’ve been writing and talking about economics and politics for a while and about the Occupy movement, so I figured it was time to do some primary, field research and go there myself. So what did I…

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  • Old Klout scores vs. New Klout scores

    I’m a bit of a data packrat. My hard drive is littered with piles of spreadsheets, CSV files, MySQL databases, and more, which comes in handy more often than you’d think. When Klout announced a major change to their algorithm on October 26, 2011, I knew I had to take a look and see how…

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  • Do you know what is under the hood?

    I’ve spent the last few evenings after logging off of World of Warcraft poking away at my new Linux box, which is running the 64 bit version of Fedora 15. What’s astonishing to me is how much the infrastructure pieces have changed since I last fully administered a Linux server at the command line level.…

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  • Unsolicited Review: Scrivener

    Way back when I was writing Marketing White Belt, I wanted a better writing tool. Evernote was and is a wonderful tool for writing shorter content (like this blog post) but for managing very large documents, it can get unwieldy, even with folders and groups and notebooks. I started looking around for a better writing…

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  • What to really worry about as a marketer

    Sometimes you’ll do something that people will love, and life is wine and roses. People shower you with accolades, call you all sorts of very complimentary things, and business booms. Sometimes you’ll do something that people will hate, and it seems like everything you own is on fire. People call you all sorts of very…

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  • I’m rolling out an auto-DM campaign!

    Consider this your fair warning: I’m rolling out an auto-DM campaign to my Twitter followers. /waits out the inevitable fit of rage You’re probably wondering why. I’m testing a belief that many people on Twitter would engage more, would get more value, would be happier followers, if they actually saw half of what I published…

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  • The Little Things Bring the Good Life

    When your bed at home is more comfortable than any hotel’s… When you look forward more to your kitchen’s creations than a restaurant’s… When you’re more eager for vacation to end so you can get back to regular life than you are for regular life to end so you can vacation… … you are living…

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  • How to set up a Google Analytics dashboard

    Want to save yourself a ton of time each day and get your basic reporting stats in one location? Try setting up a Google Analytics dashboard. You must be using the newest version of Google Analytics to do this; check by looking at the top right of your screen to see whether you’re on the…

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  • Frameworks: a place to hang your hat

    One of the topics that’s come up repeatedly in the last couple of days is a misunderstanding of the role of frameworks. You might call them theories or models or concepts, but they’re mostly the same thing: a place to hang your hat, a starting point. A great many people tend to look down on…

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  • Beyond the Toolbox

    This morning I had the pleasure of keynoting the University of Toledo’s Internet Marketing Conference. Here’s what we talked about: My thanks go to Dr. Iryna Pentina and the entire UoT staff for having me be a part of a fantastic event! Stay tuned to the UoT website as they may be posting video from…

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