You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and...Mind Readings: AI Enables Creative by Proxy
AI isn’t going to replace human tasks in creativity, but it’s going to widen the field substantially. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Affordable Stock Footage and Photos?
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll...#FridayFeeling: Technical Skill and Showmanship in Marketing
I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland...#FridayFeeling: A Quibble About Plurals
In today’s Friday Feeling, a quibble about plurals. I’ve lost track of the number of blogs, podcasts, and videos where the authors – myself included – say, “hey everyone”, “hey you guys”, and variations thereof. Who are...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
