by Christopher S Penn | Dec 30, 2020 | Business, Conferences, Marketing, Marketing Technology, Speaking
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...
by Christopher S Penn | Dec 29, 2020 | Marketing, Conferences, Speaking, Strategy
David recently asked, "Would you be able to share some advice on how I can get started speaking about digital marketing strategy?" This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A...
by Christopher S Penn | Dec 28, 2020 | Advertising, Conferences, Marketing, Speaking
One of the questions I'm asked most is what my speaking fee is for any given event. I don't often have a "stock" answer. Why? This is a more complex question than we might initially think. What's really being asked of us are two separate questions: How much value do...
by Christopher S Penn | Aug 21, 2020 | Conferences, Marketing, Speaking
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end...
by Christopher S Penn | Aug 20, 2020 | Conferences, Marketing, Speaking
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you...
by Christopher S Penn | Aug 19, 2020 | Marketing, Presentations, Speaking
Cathy asks, "How do you grow a personal brand without talking too much about yourself?" Absolutely. One of my martial arts teachers, Stephen K. Hayes, says very succinctly to focus on the work. You are the conduit for the work; make that your focus. Can't see...