by Christopher S Penn | Apr 12, 2021 | Marketing, Marketing Data Science, Speaking
One of the constant questions about thought leadership and public speaking, especially when you’re speaking on behalf of a brand or company, is how do you measure the impact? How do you know when your public speaking is delivering any kind of benefit? There are...
by Christopher S Penn | Feb 2, 2021 | Marketing, Marketing Data Science, Speaking
Shannon asks, "Are there identifiable website trends / metrics for speakers? I did some analysis on my website traffic for the last three years… can I trust the historical data and try to replicate it to increase my number of incoming leads?" As a...
by Christopher S Penn | Dec 30, 2020 | Business, Conferences, Marketing, Marketing Technology, Speaking
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...
by Christopher S Penn | Dec 29, 2020 | Marketing, Conferences, Speaking, Strategy
David recently asked, “Would you be able to share some advice on how I can get started speaking about digital marketing strategy?” This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth...
by Christopher S Penn | Aug 21, 2020 | Conferences, Marketing, Speaking
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end...