How to Measure the Marketing Impact of Public Speaking
One of the constant questions about thought leadership and public speaking, especially when you’re speaking on behalf of a brand or company, is how do you measure the impact? How do you know when your public speaking is delivering any kind of benefit? There are...Can You Trust Historical Marketing Data?
Shannon asks, "Are there identifiable website trends / metrics for speakers? I did some analysis on my website traffic for the last three years… can I trust the historical data and try to replicate it to increase my number of incoming leads?" As a...Best Practices for Public Speaking Pages
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...How To Start Your Public Speaking Career
David recently asked, “Would you be able to share some advice on how I can get started speaking about digital marketing strategy?” This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth...How to Set Your Public Speaking Fee
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate...AI for Marketers Book
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