You Ask, I Answer: Teaching Advanced Topics in Social Media Strategy?
Dhariana asks, “I have to teach a 3 hour class on advanced social media strategies, but I’m having some trouble. What would you guys consider as ‘Advanced’?” There is no such thing as advanced. One person’s advanced is another...Best Practices for Public Speaking Pages
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...You Ask, I Answer: Current Video Gear On The Road?
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a...How to Set Your Public Speaking Fee
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate...You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...AI for Marketers Book
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