What’s the value of best practices? Some people live and breathe them; other people roundly criticize them. What’s the story? Best practices are competence in a box. They help us to quickly get up to speed on documented, reviewed, and approved ways of doing things. When you’re first starting out in anything, this is a…
Ryan asks, “I’ve got a .net and a .com. The .net gets all the traffic. How should I make use of the .com?” I’m very wary of anything that imperils what’s currently working well. I’d forward the .com to the .net. Plus, there are some other neat tricks you can use with the .com to…
Funts asks, “What’s got you most excited about the future of health and AI?” There are three times to look at. Present-day: acceleration, accuracy, and automation reduce administrative tasks so payers, providers, and patients can spend more time on what matters most Near-term future: deep learning and technologies like computational chemistry, unsupervised image classification, and…
Public speakers and brands both need ways to make calls to action more memorable, especially from conferences and events. Few things are as memorable as an easy-to-remember domain name. In this short video, see the simple process for making your most recent important content memorable – with no coding involved. Can’t see anything? Watch it…
According to this report by the Washington Post, Facebook scores users on false reporting of fake news on a scale of 0 to 1. First clues: 0 to 1 is a major hint that this is simple probability calculations Based principally on how often you report something as fake when it’s true For those who…
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create content, so among these three blog…
Andrew asks, “which marketing conferences should I go to? What can’t I miss?” Unsurprisingly, the answer to this question depends on your goals. If you want to deep dive into something, I don’t recommend conferences. Take a course instead. If you want to get a sense for the landscape of an industry, or network and…
For those who haven’t bought Marketing White Belt or haven’t gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company’s capabilities and abilities to respond to different business situations. I won’t rehash the basics of SWOT here, but I do want to highlight something I persistently see wrong…
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and clicks Affiliate programs, where you’re paid on traffic, clicks,…
As part of my work with IBM in the Win With AI Summit, one topic I’ve been asked to address is what technologies will impact AI strategies and rollout. Register for the IBM Win With AI Summit in NYC here. When we look at the data science lifecycle, we see that a healthy portion of…
