Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of inquiry in order to grow. It’s very difficult to just “get smarter” in general…
Summary In today's episode, I explore where to go to get smarter by examining communities, learning resources, and the driving forces behind continuous professional growth in marketing and data science. Here's what this means for you. You discover that solving a real customer problem fuels meaningful learning and stops complacency in its tracks. You'll also…
Andrea asks, “What is your go-to strategy to analyze your business data?” The exploratory data analysis process is a very straightforward, proven one: – Goal and strategy – Data collection – Attribute classification – dimensions and metrics, data types – Univariate analysis – Multivariate analysis – Data quality analysis – missing, NaN, inf, -inf –…
Summary In today's episode, I walk through a detailed thirteen-step exploratory data analysis framework that applies to any kind of business data, from marketing to finance. Here's what this means for you. You'll gain a repeatable process for understanding what's actually in your data before betting decisions on it. You'll also learn these concepts: why…
Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on the subscriber’s intent. Broadly,…
Summary In today's episode, I walk through how to use the built-in features of tools you already pay for instead of buying new point solutions for every marketing need. Here's what this means for you. You save money and time by uncovering capabilities hiding inside software like Google Hangouts and Apple Clips that handle closed…
Stephanie asks, “So I’m curious, what is the value of PR? What do companies gain from it?” An excellent question with a lot of caveats – and I say this as someone who worked in a PR firm for half a decade. PR is ultimately about building awareness and trust, and promises (at least in…
Summary In today's episode, I break down the real value of public relations and explain why companies invest in it. Here's what this means for you. You discover why PR acts as an amplifier that only delivers results when your product genuinely earns attention. You'll also learn these concepts: the contrast between advertising's predictable linear…
John asks, “Anybody else have a go to tutorial for marketing analytics that you are a big fan of?” Marketing analytics is a surprisingly underdeveloped field, owing to the fact that a lot of marketers… well, don’t want to do analytics work. There are, according to the Bureau of Labor Statistics, over a million people…
