Crypto Winter and The Perfect Macroeconomic Storm
Let’s talk about crypto winter for a bit. There’s obviously a lot going on, a lot of big headlines, but not a lot of attention on the macroeconomic picture that’s an underlying cause of crypto winter. First, let’s set some basic definitions...
On Student Loan Cancellation
As someone who worked in the student loan industry for years (2003-2010), loan cancelation ignores the fundamental problem, which is that there are no pricing controls AND no free market controls on tuition costs. In a truly free market, exorbitant prices would reduce...How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...Mergers and Acquisitions 101 : How to Survive a Merger
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
