by Christopher S Penn | Jul 8, 2020 | Advertising, Affiliates, Marketing, Money, Social media, Social networks
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...
by Christopher S Penn | Jun 5, 2019 | Money, Business, Careers, Marketing, Strategy
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...
by Christopher S Penn | Feb 16, 2018 | analytics, Marketing, Marketing Technology, Metrics, Money
Michael Mindes of Tasty Minstrel Games asked: This is a terrific question. Let’s walk through the steps to understand how to use Google Analytics to track offsite conversions. To make this work, you’ll need a Google Analytics™ account and a Google Tag...
by Christopher S Penn | Jan 22, 2018 | Advertising, Awakening, Business, Marketing, Money
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There...
by Christopher S Penn | Sep 14, 2017 | Advertising, Economy, Marketing, Metrics, Money, Strategy
Marketers have traditionally been famous for not being mathematically-inclined. However, without an understanding of statistics and economics, marketers will be less effective in their work. In this post, we’ll explore why macroeconomics matters to marketers....