How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...Mergers and Acquisitions 101 : How to Survive a Merger
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...How to Calculate Marketing ROI
How To Track Offsite Conversions With Google Analytics
Michael Mindes of Tasty Minstrel Games asked: This is a terrific question. Let’s walk through the steps to understand how to use Google Analytics to track offsite conversions. To make this work, you’ll need a Google Analytics™ account and a Google Tag...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
