How to Calculate Marketing ROI
Pick a term that is bandied about the most but understood the least in business (especially marketing) and chances are it will be ROI, return on investment. Many marketers are asked by senior stakeholders what their ROI is, how to calculate marketing ROI, or whether...How To Track Offsite Conversions With Google Analytics
Michael Mindes of Tasty Minstrel Games asked: This is a terrific question. Let’s walk through the steps to understand how to use Google Analytics to track offsite conversions. To make this work, you’ll need a Google Analytics™ account and a Google Tag...How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There...Why Macroeconomics Matters to Marketers
Marketers have traditionally been famous for not being mathematically-inclined. However, without an understanding of statistics and economics, marketers will be less effective in their work. In this post, we’ll explore why macroeconomics matters to marketers....2016 Q3/Q4 Economic Indicators Snapshot
As I do at the end of each quarter, let’s take a look at how the markets are faring. What could be on tap as we close out the year? How might we want to structure our B2B and B2C marketing efforts? Markets First, let’s check the broad markets. DJIA:...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
