You Ask, I Answer: Why Be a Marketer in 2018?
Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is...You Ask, I Answer: Marketing Skills That Help You Get Hired
Patrick asks, “What skills will increase your odds of getting hired as a marketer in 2018?” To answer this question, we need to understand the marketing lifecycle and where our particular skills map to it. What area or areas do you specialize in? What...You Ask, I Answer: How To Make Red Profile Borders on LinkedIn
Judi asks, “How do you get the red circle around your profile picture on LinkedIn?” The red profile border is a neat human trick I learned a while back; I like it because it sets your profile photo apart in the feed, and the red is exactly the same color...You Ask, I Answer: Hiring an Agency vs. Hiring an Employee?
Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies...You Ask, I Answer: What Writing Samples Should Be In Your Portfolio?
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is...2018 Marketing Planning Framework
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