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Christopher S Penn
Are you tired of AI generating slop? I’m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I’ve delivered in the last 9 months, you’ll learn 21…
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Christopher S Penn
Today on the Trust Insights livestream, I showed how I wired AI bot traffic data into a separate Google Analytics 4 account. What this showed, which was fairly stunning, was a tale of 2 websites. On the left, a regular GA4 account which blocks bots so that you get a sense of the humans on…
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Christopher S Penn
The more you tell AI what to do, the more efficient it becomes. Andy Crestodina and I collaborated on an article about making AI more efficient, and I’m planning on doing a longer, more technical version in my newsletter this weekend that gets into serious nerd territory, but one of the most fundamental tips is…
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Christopher S Penn
Old. Stale. Flat. In a recent study I did of a marketing conference, I found that on average, (well, median) speakers had 15% novel, new material to share, compared to talks they’ve given elsewhere or on their own channels. The rest of their talks were 85% recycled stuff. 15%. Is it really worth spending all…
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Christopher S Penn
Start gluing the pieces together with AI. With the advent of agentic AI, more and more command line tools are becoming available to us. These tools, which run in a text-based terminal that looks like it’s straight out of the Reagan years, offer API-like access to our favorite applications that AI like Codex, Antigravity, Claude…
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Christopher S Penn
What’s missing from AI outputs is pride. When you do the work, you take pride in your outputs. When you don’t do the work, you don’t have any stake in the outputs. It’s the difference between a meal you cooked yourself – even if you didn’t quite nail it – and a meal from a…
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Summary In today's episode, I examine how to achieve manual-quality personalization in outbound sales emails using AI at scale. Here's what this means for you. You can use automation to conduct deep research while ensuring your actual outreach feels authentically human. You'll also learn these concepts: why generic AI personalization often fails, how to transform…
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Christopher S Penn
Are you a V-shaped professional? For years, management consultants batted around the concept of the T-shaped professional, the T-shaped marketer. Surface-level knowledge for most things, really good at one thing. You might be an email marketing wizard, and have surface knowledge of organic search, direct mail, Google Ads, etc. but you couldn’t reasonably do those…
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Christopher S Penn
A few people have asked my take on both Amodei and Shumer’s recent pieces, both of which are excellent reads: https://shumer.dev/something-big-is-happening TLDR: AI can do pretty much whatever you want it to and it’s self-improving generationally, and it imperils ALL knowledge work https://www.darioamodei.com/essay/the-adolescence-of-technology TLDR: AI could be its own country and would be an existential…
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Christopher S Penn
Here’s why agentic AI matters, in a word: parallelism. All of the tasks agentic AI does, regular AI also does (because logically, agentic AI is built on top of regular AI). And the tasks that you’d do with agents, you can absolutely do in serial, one at a time, one after another. It’ll work. It’ll…
