by Christopher S Penn | Sep 6, 2023 | AI, Artificial Intelligence, Content, Marketing, Marketing Technology
In today’s episode, I discuss how using AI for content creation impacts brand image. It depends on your brand promise – if authenticity is key, AI could undermine trust. But for most, as long as content quality stays high, the source likely doesn’t...
by Christopher S Penn | Aug 30, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Marketing Technology
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting...
by Christopher S Penn | Jun 6, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Marketing Technology, You Ask I Answer
Suzanne asks, “Curious to hear more about which AI and other tools and channels you recommend that content marketers — both writing and multimedia — tune into. Thanks so much!” In today’s episode, Suzanne asks about the AI tools and channels I...
by Christopher S Penn | Jun 3, 2023 | Almost Timely, AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Technology, Newsletter
Almost Timely News: Content Marketing Is In Trouble (2023-06-04) :: View in Browser 👉 Watch my brand new keynote from Chicago last week, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement...
by Christopher S Penn | Apr 4, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Marketing Technology
In this episode, Christopher Penn discusses the concept of voluntary content labeling, similar to how the Motion Picture Association of America regulates the movie industry. By voluntarily labeling content as purely human, AI assisted, or AI-led, readers can better...
by Christopher S Penn | Feb 13, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Strategy
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content...