Content Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Multiple Content Format Strategy?

by Christopher S Penn | Nov 7, 2019 | Content, Content Marketing, Marketing, Marketing Technology

Heidi asks, “Why did you start to offer video, audio and text on your blog? Do you track each content format differently?” I changed in late 2017 to a video-first format after seeing the way the audience is changing in their consumption of content. By...

You Ask, I Answer: Help Articles vs. Blog Posts for SEO?

by Christopher S Penn | Nov 6, 2019 | Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and...

The Great Mic Bakeoff: Microphones for Smartphone Video Creators

by Christopher S Penn | Nov 4, 2019 | Audio, Content, Content Marketing, Marketing, Marketing Technology, Review, Video, YouTube

As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....

You Ask, I Answer: Lightweight Content Audit Tips?

by Christopher S Penn | Oct 3, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity....

Content Marketing World 2019 Recap

by Christopher S Penn | Sep 6, 2019 | Content, Content Marketing, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...

Content Marketing World #CMWorld Day 2 Recap

by Christopher S Penn | Sep 5, 2019 | Conferences, Content, Content Marketing, Marketing, Strategy

In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...