You Ask, I Answer: Scaling Content Curation?
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...You Ask, I Answer: Multiple Content Format Strategy?
Heidi asks, “Why did you start to offer video, audio and text on your blog? Do you track each content format differently?” I changed in late 2017 to a video-first format after seeing the way the audience is changing in their consumption of content. By...You Ask, I Answer: Help Articles vs. Blog Posts for SEO?
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and...The Great Mic Bakeoff: Microphones for Smartphone Video Creators
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....You Ask, I Answer: Lightweight Content Audit Tips?
Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
