Solicited Review: Content Inc. Second Edition
The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc....Google Analytics: A Content Marketing Engagement Test
Here’s a content marketing question to start your thinking: what would you assume the relationship is between average time on page and word count? I would assume there would be a linear relationship, right? More words on a page means more time to read, so there...How to Think About Gating or Not Gating Content
There’s an endless debate in marketing – B2B marketing especially – about whether you should gate content or not. Let’s review some of the arguments for and against. In Favor of Gating Gating content, on the surface, makes logical sense. You as...Content Strategy and the Marketing Blog
Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you’d like more of from me. Your answers were pretty clear: You want more content that’s text, that’s faster to...You Ask, I Answer: Content Strategy and Marketing Funnel?
Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?” Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
