Content Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Small Business Social Media Posting

by Christopher S Penn | Aug 15, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Small Business, Social media, Social networks

Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...

You Ask, I Answer: Evaluating Content Marketing Management Software

by Christopher S Penn | Aug 13, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation...

You Ask, I Answer: How to Build Website Information Architecture

by Christopher S Penn | Aug 1, 2018 | analytics, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Heather asks, “How do you build a website architecture that scales for new content?” The answer to this question depends on what kind of site you have. If you’re the industry leader from a search and content perspective, you’ll want to rely on...

#FridayFeeling: Better Content Marketing Opportunities

by Christopher S Penn | Jun 1, 2018 | Content, Content Marketing, Marketing, Strategy

I know I’ve felt pressured for time in the past, to just create something without putting in the work. But in the era of massive content shock, good enough isn’t good enough any more. What content marketing ideas can you improve on? Examples include: The...

You Ask, I Answer: What is Structured Data in SEO?

by Christopher S Penn | May 21, 2018 | Content, Marketing, Marketing Technology, search engine optimization, SEO

Joshua asks, “What is structured data in SEO? Do I need to put it on every page of my website?” Structured data is exactly what it sounds like – data in structures to help search engines understand what they’re looking at. If you want your...

You Ask, I Answer: VR, AR, and Marketing

by Christopher S Penn | May 14, 2018 | Augmented Reality, Content, Content Marketing, Marketing, Marketing Technology, Virtual Reality

Genevieve asks, “Do you think virtual and augmented reality has a future as a viable content marketing tool?” Without a doubt. New technologies go through four phases: No one knows what it is or what it does. Once people understand it, they replicate the...