Mind Readings: How Do We Know Content Is Made By A Human?
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually...You Ask, I Answer: Gated Content Outdated Marketing Tactic?
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this...You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and...You Ask, I Answer: Sales and Marketing Tone of Voice?
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if...Almost Timely News, 25 September 2022: Non-Obvious Content Creation
Almost Timely News, 25 September 2022: Non-Obvious Content Creation (9/25) :: View in Browser Download Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube...AI for Marketers Book
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