Content Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: What Makes Engaging Content?

by Christopher S Penn | May 24, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Strategy

Lisa asks, “Think about brands you (as a consumer) trust and engage with most often online. Why does their content prompt you to engage?” We’ve all read many answers to this question over the years, and in the end, a consistent answer does exist. For...

You Ask, I Answer: Biggest Time Wasters in Content Marketing?

by Christopher S Penn | May 23, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Strategy

Lisa asks, “What are the biggest time wasters that plague content marketing programs?” Before we can answer this question, we have to define what a time waster is. Is it something that won’t work, won’t generate results? Is it something for...

You Ask, I Answer: Content Marketing Home Runs?

by Christopher S Penn | May 21, 2019 | Content, Content Marketing, Marketing, Strategy

Lisa asks, “What does a home run look like in your content marketing?” This is an interesting question because of the analogy. What happens more – home runs or runs batted in (RBI)? The answer is the RBI, by a factor of 2-3x. It’s great when...

You Ask, I Answer: Tools Missing From Content Marketers Tech Stacks?

by Christopher S Penn | May 20, 2019 | Content, Content Marketing, Machine Learning, Marketing, Marketing Technology

Lisa asks, “What tools do you think are missing from most content marketers tech stack?” Without a doubt, the ability to know what content is resonating, either by individual channel or by owned media content. This is a giant blind spot I experienced for...

You Ask, I Answer: Bad Content Marketing Advice?

by Christopher S Penn | May 6, 2019 | Content, Content Marketing, Marketing, Strategy

Lisa asks, “What’s the worst advice you’ve received or seen given to content marketers (or about content marketing)?” Interesting question. There isn’t a ton of terrible advice out there per se – most content marketing advice falls...

You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities

by Christopher S Penn | May 1, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...