Content Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Content Marketing Strategy and Company Size

by Christopher S Penn | Dec 18, 2018 | Content, Content Marketing, Marketing, Strategy

Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...

You Ask, I Answer: How To Use YouTube for Organic Marketing

by Christopher S Penn | Nov 29, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Video, YouTube

Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...

You Ask, I Answer: How To Be a Confident Public Speaker

by Christopher S Penn | Nov 8, 2018 | Content, Content Marketing, Marketing, Speaking

Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn...

Solicited Review: TechSmith SnagIt 2019

by Christopher S Penn | Oct 25, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Review

In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost....

You Ask, I Answer: Tools for Content Marketing Idea Generation

by Christopher S Penn | Oct 11, 2018 | Content, Content Marketing, Marketing, Marketing Technology

Rosh asks, “What other tools might you use in content creation?” Great question. Let’s look at a few of the tools that I love to use. FTC disclosure: anything that goes to a paid service is probably an affiliate link. Some of my favorites: Quora and a text editor Neil...

You Ask, I Answer: Duplicate Social Media Content

by Christopher S Penn | Oct 4, 2018 | analytics, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Social media, Social networks

Jen asks, “We’re a business that likes to share/reshare evergreen content. Social networks are now saying that we can’t publish duplicate posts. Is there a legitimate way around this?” Great question. The intent of social networks prohibiting...