Summary In today's episode, I explain how digital publishers can measure whether AI bot traffic is actually delivering commercial value. Here's what this means for you. You get a practical framework for separating real human results from inflated machine numbers, so you can make confident decisions about blocking, charging, or welcoming AI crawlers. You'll also…
Summary In today's episode, I tackle how to use AI for global marketing localization without losing cultural authenticity. Here's what this means for you. You gain a repeatable framework for turning grammatically correct but culturally flat translations into content that actually resonates with each local audience. You'll also learn these concepts: how to build cultural…
Summary In today's episode, I explain how to build a blended scoring rubric by combining different stakeholder definitions of quality so AI can balance competing objectives like marketing appeal, technical depth, and legal safety. Here's what this means for you. You'll learn to push stakeholders into quantifying what success looks like rather than relying on…
Summary In today's episode, I walk through a three-layer framework for training large language models to capture a specific brand voice instead of sounding like generic corporate copy. Here's what this means for you. You gain a repeatable system that combines good and bad examples, prompts aligned to how models think, and quantitative QA loops…
_Almost Timely News: 🗞️ What Would A Purely AI-Generated Newsletter Look Like? (2026-08-30) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human, BUT you will see…
Summary In today's episode, I tackle Nathan's question about whether building a content-focused website still makes sense in the age of AI, when search engines scrape and summarize content without sending traffic back. Here's what this means for you. You'll gain a clear framework for treating machines as a distinct audience alongside humans, leaning into…
_Almost Timely News: 🗞️ How To Expand and Improve Content with AI, Part 2 (2026-08-23) :: View in Browser_ The Big Plug Pre-registration for my new course, AI for Writers, is now open! The course opens up Tuesday. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human. Learn why this…
Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
Summary In today's episode, I explain how to use open-weight models like Llama and Qwen to generate high-quality, non-formulaic content. Here's what this means for you. You can leverage local AI agents to produce professional-grade writing that avoids the predictable patterns of smaller models. You'll also learn these concepts: how detailed style guides provide essential…
