Content Archives - Christopher S. Penn Marketing Blog

ContentTech Summit 2019 Day 2 Recap

by Christopher S Penn | Apr 11, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...

You Ask, I Answer: Extracting Social Content Data

by Christopher S Penn | Mar 25, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, Metrics, Social media, Social networks

Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media...

You Ask, I Answer: Current Video Gear On The Road?

by Christopher S Penn | Feb 25, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Media, Personal branding, Speaking, Video

Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a...

You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?

by Christopher S Penn | Jan 14, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, Metrics, Strategy

Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...

You Ask, I Answer: Passive Consumer Experiences Online?

by Christopher S Penn | Jan 3, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Social media, Social networks, Video, YouTube

Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...