Content Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Lightweight Content Audit Tips?

by Christopher S Penn | Oct 3, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity....

Content Marketing World 2019 Recap

by Christopher S Penn | Sep 6, 2019 | Content, Content Marketing, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to...

Content Marketing World #CMWorld Day 2 Recap

by Christopher S Penn | Sep 5, 2019 | Conferences, Content, Content Marketing, Marketing, Strategy

In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...

Content Marketing World Day 1 Recap

by Christopher S Penn | Sep 4, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Technology

A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...

You Ask, I Answer: Best Strategies for Content Curation?

by Christopher S Penn | Aug 2, 2019 | Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for...

You Ask, I Answer: Keeping Content Marketing and Social Media Fresh?

by Christopher S Penn | Jul 12, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Whitney asks, “Does anyone have any recommendations/resources for maintaining a fresh perspective when you’re deep in to the calendar planning process for clients? How do you pull yourself out of repetitive, stale caption writing?” I use predictive...