You Ask, I Answer: Content Strategy and Marketing Funnel?
Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?” Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer...You Ask, I Answer: Driving Engagement with Content?
Erika asks, “What drives a reader to engage with a piece of content?” Engagement is all about one word: emotion. Something in the content has to trigger our emotions. Consider the content that engages you – and how algorithms learn from that...You Ask, I Answer: The ROI of Content Marketing?
Stephanie asks, “What would you say to a person who states that it’s impossible to measure the ROI of content marketing?” That person is bad at analytics? It’s true that it’s unlikely you’ll measure the ROI of content marketing down...You Ask, I Answer: Attention Spans and Content Marketing?
Jen asks, “What is your take on the opinion that attention spans are getting shorter and people don’t read long-form content any more?” If that were true, Netflix would be out of business. Disney+ would not exist. Attention spans are longer than...You Ask, I Answer: Can AI Write as Well as a Human?
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
