Summary In today's episode, I walk through a three-layer framework for training large language models to capture a specific brand voice instead of sounding like generic corporate copy. Here's what this means for you. You gain a repeatable system that combines good and bad examples, prompts aligned to how models think, and quantitative QA loops…
_Almost Timely News: 🗞️ What Would A Purely AI-Generated Newsletter Look Like? (2026-08-30) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human, BUT you will see…
Summary In today's episode, I tackle Nathan's question about whether building a content-focused website still makes sense in the age of AI, when search engines scrape and summarize content without sending traffic back. Here's what this means for you. You'll gain a clear framework for treating machines as a distinct audience alongside humans, leaning into…
_Almost Timely News: 🗞️ How To Expand and Improve Content with AI, Part 2 (2026-08-23) :: View in Browser_ The Big Plug Pre-registration for my new course, AI for Writers, is now open! The course opens up Tuesday. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human. Learn why this…
Summary In today's episode, I walk through automating content transformation by cleaning up an old podcast archive with hundreds of broken links and dead sponsors using agentic AI tools. Here's what this means for you. You'll get a repeatable blueprint for turning messy legacy content into clean, monetizable assets without spending your life on manual…
Summary In today's episode, I explain how to use open-weight models like Llama and Qwen to generate high-quality, non-formulaic content. Here's what this means for you. You can leverage local AI agents to produce professional-grade writing that avoids the predictable patterns of smaller models. You'll also learn these concepts: how detailed style guides provide essential…
Summary In today's episode, I explain how to build an automated pipeline that repurposes YouTube videos into structured blog posts and FAQs using AI agents. Here's what this means for you. You can save massive amounts of time and energy by using specialized tools instead of trying to build a single, complex AI application from…
Summary In today's episode, I teach you how to humanize AI content so it avoids a bland or robotic tone. Here's what this means for you. You transform generic AI outputs into unique, engaging writing that reflects your personal brand and style. You'll also learn these concepts: why active voice increases clarity, how low-probability language…
Summary In today's episode, I examine how supply and demand principles impact content marketing strategies in the age of generative AI. Here's what this means for you. You can avoid the costly mistake of increasing content volume while simultaneously losing audience attention. You'll also learn these concepts: the inelasticity of time as a fundamental content…
