Christopher S. Penn – Marketing AI Keynote Speaker

Category: Collaboration

Build Your Own Marketing Conference

Jan 18, 2020

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by

Christopher S Penn

in Collaboration, Conferences, Marketing

The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant imposition that conferences and events make on our lives. I see…
You Ask, I Answer: Community Management Fundamentals

Jun 27, 2018

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by

Christopher S Penn

in Collaboration, Marketing, Social media, Social networks, Strategy

Eric asks, “What tips do you suggest for running groups on Facebook and LinkedIn that draw people in, nurture them, educate them with good content, and move them towards purchase?” Community management is both art and science. The framework I use and advise is the 6C framework: – Content – Conversation – Common Interest –…
You Ask, I Answer: Business Messaging and Collaboration

Jun 19, 2018

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by

Christopher S Penn

in Business, Collaboration, Marketing, Messaging, Technology

Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace for my work with IBM LinkedIn Messages for outreach Facebook Messenger…

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