Summary In today's episode, I cover three old-school podcast marketing techniques from the 2004 to 2010 era that deserve to make a comeback. Here's what this means for you. You can rediscover community-driven growth strategies that helped podcasts thrive long before the medium became a commercial enterprise. You'll also learn these concepts: how trading promo…
Summary In today's episode, I share three foundational tips for anyone just starting to build a personal brand. Here's what this means for you. You get a clear framework for figuring out what makes you worth following before investing in tactics. You'll also learn these concepts: why introspection reveals the common threads that define your…
The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant imposition that conferences and events make on our lives. I see…
Summary In today's episode, I walk through how a small subscription brand can find the right collaboration partners by starting with the customer instead of guessing based on similar business models. Here's what this means for you. You'll move from random outreach to a data-driven shortlist of brands your customers already trust and overlap with.…
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace for my work with IBM LinkedIn Messages for outreach Facebook Messenger…
