Ever made a plain chocolate cake and found strawberries in the middle when you sat down to eat it? Ever made a chicken dinner and found that you used pork instead? These may seem like laughable, ludicrous examples, but they prove an important point: generally speaking, end results have their ingredients in them. If you…
Something that’s puzzled long-time Google Analytics users is why Google Analytics moved and renamed so much stuff in the tool. The reason is ultimately to help all of us get insights slightly faster. One of the most glaring changes is the renaming of all of the sections to ABC – Acquisition, Behavior, Conversion. The changes…
One of my favorite expressions is “too good to share”. This is the tidbit, the tip, the tool, the tactic that is so valuable, you want to keep it all to yourself. Some stuff is too good to share because it contains proprietary information. Other stuff is too good to share because the value it…
Remember way back when Facebook first announced that it was rolling out its custom email addresses? A lot of marketers, myself included, thought it was a clever play and that it would affect email marketing adversely. Tonight, when I logged into Facebook, I saw the following notice: Looks like that didn’t pan out so well.…
Recently, I was asked, “what’s an acceptable churn rate for X”, where X can be your email list, your social media following, your customer base, etc. The simple answer is straightforward: anything over zero is preferable to anything negative. At the most basic understanding of churn, you always want to be growing rather than contracting.…
Here’s a fun and enjoyable TED talk with Apollo Robbins on the control of attention. Pay very, very careful attention.
A lot of people seem mystified about Facebook’s $16 billion acquisition of WhatsApp. For some folks, it’s about breaking free of an America-centric view of the Internet, as WhatsApp is larger than Twitter or LinkedIn by about 100 million members. For others, it’s not understanding why Facebook would spend that much. Here are three simple…
With Facebook Page reach ever on the decline, I wanted to see if I could boost engagement without paying Facebook. As an experiment, I changed all of the URLs in my weekly newsletter to redirect through my Facebook Page. The point of the experiment wasn’t to annoy my readers, of course, but to see if…
The next Internet battleground isn’t between Comcast and its competitors. The next Internet battleground is between the land line and 5G wireless. In some countries such as China, Korea, and a few nations in the EU, 5G projects are already underway; expect them to slowly trickle down to more primitive wireless countries like the United…
In the most recent episode of Marketing Over Coffee, learn about Sochi Problems, the latest on the various social networks, how Amazon forced CVS to stop selling cigarettes, and much more: Be sure to subscribe to the show and its newsletter!
