Summary In today's episode, I walk through what Web MCP is and how marketers can start implementing it on their websites before competitors catch on. Here's what this means for you. You position yourself ahead of the curve by giving AI agents an invisible storefront they can use to complete tasks on your behalf. You'll…
Summary In today's episode, I explain how to optimize your website for AI friendliness and discoverability. Here's what this means for you. You can capture more market share by ensuring AI models easily ingest and recommend your business information. You'll also learn these concepts: why accessibility for low-vision users improves AI crawling, how well-organized FAQ…
Summary In today's episode, I explain how to prepare your business for AI agents that will soon shop on your behalf as self-driving apps. Here's what this means for you. By making your website a first-class experience for screen readers today, you both future-proof it for AI agent commerce and unlock up to 10% more…
Summary In today's episode, I explore how AI agents and on-device AI will reshape online sales by automating the purchase process. Here's what this means for you. You can prepare your website today for AI-driven shopping by optimizing it for screen readers, which also helps visually impaired customers buy from you. You'll also learn these…
Summary In today's episode, I break down how to optimize your content so large language models can easily access and understand it, a strategy called generative AI optimization. Here's what this means for you. You get a practical playbook for getting your brand mentioned and remembered by the AI tools your audience is starting to…
In today’s episode, you’ll learn how to get ready for the AI agent revolution by making your website accessible. This will benefit you by making your website more user-friendly for people with disabilities and by making it easier for AI agents to understand and interact with your website. You’ll gain a competitive advantage today and…
Summary In today's episode, I explain how making your website accessible prepares your business for the coming AI agent revolution. Here's what this means for you. You gain a competitive edge today by serving accessibility users and tomorrow by being ready when AI agents browse your site autonomously. You'll also learn these concepts: how AI…
Summary In today's episode, I walk through an audio production bake-off comparing microphones, soundboards, editing software, and accessibility workflows that marketers can use to get professional-quality sound. Here's what this means for you. You learn practical ways to rescue bad recordings, choose gear at any budget, and make content listenable across earbuds, cars, and mono…
Ann asks, “Accessible and inclusive content marketing has garnered more attention in the last couple of years. How have you seen/heard brands address either or both topics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
Summary In today's episode, I dive into how brands can create accessible and inclusive content marketing that reaches wider audiences instead of excluding potential customers. Here's what this means for you. You'll discover that simple additions like captions, alt tags, and transcripts don't just serve people with disabilities but also dramatically expand who can consume…
