Remember how at the beginning of the first quarter, some economic advisors were shouting that the sky was falling, sell everything, and run for the hills? How are things shaping up? Was that warning warranted? Let’s take a look at the economic conditions of the first quarter and how the second quarter is shaping up.…
Does Google’s recent announcement of the Google Analytics 360 Suite change our understanding of marketing analytics? No. It’s more of the same – and that’s a good thing for marketers. Let’s consider what the new Google Analytics 360 Suite promises for marketers, a bundle of six different technologies. What’s in the suite? Google Tag Manager…
Photo credit: David B. Thomas Almost every part of the #MarTech conference was impressive this year, a tribute to Scott Brinker’s leadership in the MarTech space. The show floor was packed with attendees. The presentations were lively and insightful. The WiFi more or less worked. There was only one broken part: the vendors. Specifically, the…
I’ve had the pleasure of attending and speaking at the MarTech SF conference this week. What’s on the minds of marketing technologists and companies? What’s hot at MarTech SF 2016? Three things: predictive, machine learning, and customer journeys. Predictive is the buzzword of the event. Everything and everyone is offering a predictive solution, from predictive…
I have the privilege and pleasure of speaking at the annual MarTech San Francisco conference. What started out as a humble gathering of marketing technologists two years ago by Scott Brinker has turned into a juggernaut of a conference. 1,200 all-access attendees and another 2,000+ Expo attendees have come to San Francisco to learn about…
Past advice can be dangerous in digital marketing. What was effective even a day ago can suddenly become ineffective or counterproductive overnight. Why do things turn on a dime in digital marketing? Unlike human-based mental algorithms, machine algorithms change in a nanosecond and the change is absolute. Humans take a while to accept a new…
Olivier Blanchard started a conversation yesterday on Facebook by positing that professional influencers may not move the needle for the brands that hire them, if we vet influencers only on audience reach/follower counts. He asked what the performance differences might be if we judged influencers on things like engagements or down funnel metrics like link…
Does your company need to be creating VR video? Or 360 degree video? Or podcasts? The hardest part of any new technology is solving a problem with it. Should you create media with these new technologies? Yes, if you can find a reason to do it that’s entertaining or educational for your audience. No, if…
