You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...Cognitive Marketing: How AI Will Change Marketing Forever
I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled Cognitive Marketing: How AI Will Change Marketing Forever. For those who would like to see the slides, they are below. In addition, if you’d...Great Customer Service in One Slide
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have...Email marketing best practices, 2014 edition
I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still...Awaken Your Superhero at INBOUND13: The Slides!
For those who attended or wanted to attend my talk at INBOUND13, here are the slides from Awaken Your Superhero: How Social Media Saves Lives. Awaken Your Superhero: How Social Media Saves Lives from Christopher Penn You might also enjoy: How to Measure the Marketing...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
