by Christopher S Penn | Aug 19, 2020 | Marketing, Presentations, Speaking
Cathy asks, “How do you grow a personal brand without talking too much about yourself?” Absolutely. One of my martial arts teachers, Stephen K. Hayes, says very succinctly to focus on the work. You are the conduit for the work; make that your focus....
by Christopher S Penn | Jan 15, 2019 | Conferences, Marketing, Presentations, Speaking
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...
by Christopher S Penn | Oct 4, 2017 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology, Presentations
I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled Cognitive Marketing: How AI Will Change Marketing Forever. For those who would like to see the slides, they are below. In addition, if you’d...
by Christopher S Penn | Sep 11, 2017 | Advertising, Customer Experience, Customer Service, Marketing, Presentations, Productivity
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have...
by Christopher S Penn | Feb 6, 2014 | Advertising, Audio, Marketing, Presentations, Video
I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still...
by Christopher S Penn | Aug 21, 2013 | Awakening, Presentations, Social media
For those who attended or wanted to attend my talk at INBOUND13, here are the slides from Awaken Your Superhero: How Social Media Saves Lives. Awaken Your Superhero: How Social Media Saves Lives from Christopher Penn You might also enjoy: What Is The Difference...