Category: Presentations
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You Ask, I Answer: Growing an Ego-Less Personal Brand?
Cathy asks, “How do you grow a personal brand without talking too much about yourself?” Absolutely. One of my martial arts teachers, Stephen K. Hayes, says very succinctly to focus on the work. You are the conduit for the work; make that your focus. Can’t see anything? Watch it on YouTube here. Listen to the…
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You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging, and educational. So how do you make a marketing conference workshop more engaging? Engagement…
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Cognitive Marketing: How AI Will Change Marketing Forever
I had the pleasure and privilege of delivering the opening keynote at MarketingProfs B2B Forum. This year’s keynote is titled Cognitive Marketing: How AI Will Change Marketing Forever. For those who would like to see the slides, they are below. In addition, if you’d like a deeper dive into the type, I invite you to…
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Great Customer Service in One Slide
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have vehicles-as-a-service. (the ridesharing companies) We have space-as-a-service. (home and office timesharing apps) Yet how many of…
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Email marketing best practices, 2014 edition
I recently had the opportunity and privilege to guest teach at the UCLA Extension School with Karl Kasca and his new media marketing class. The subject was email marketing – what was the state of email marketing in 2014? How has the landscape changed? What still works, what doesn’t work, and what should marketers be…
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Facebook: Person, Page, and Beyond Premium Webinar
Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…
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Performance Based Social Media at Social Fresh East
I have the pleasure of speaking to the Social Fresh East crowd today. For those interested, here’s the slides that I’m speaking about.
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Social+Email Integration from Social Fresh Charlotte
For those who weren’t able to attend, here’s what I shared at my opening keynote at Social Fresh Charlotte: Advanced Email+Social Integration View more presentations from Christopher Penn Thanks to all who said some very nice things about the talk and especially to Jason Keath for inviting me to kick off the conference.
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Social Media Job Search Presentation Slides
Last night 35 people joined me for a personal webinar (no sponsor, nothing to sell) on social media job search, using social media to find your next gig. We had a good time, lots of great questions, and I look forward to those folks who participated in new gigs fairly shortly. For those who attended,…
