You Ask, I Answer: 2019 Social Media Strategy
Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...Fun Fact Friday: Feature Engineering
In this episode, we talk about feature engineering and text, especially social media content. Social media text is often accompanied by very little data, so what can we do to enhance and expand it? That’s feature engineering. Watch the video for details about...You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...You Ask, I Answer: Human Roles in Predictive Analytics
Nathan asks, “Do you see a place for human contributions still in predictive analytics even with A.I. taking over?” There are indeed still reasons for humans to play a role in predictive analytics. Watch the video to learn the three most important reasons,...You Ask, I Answer: Machine Learning in Sales and Retargeting
Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to...2018 Marketing Planning Framework
Download your 2018 Marketing Planning Framework!
Create the data-driven marketing plan you'll need to succeed in 2018!
Subscribe to my blog & newsletter
Discover innovation!
Learn what innovation really is and how you can innovate more in my new book:
