You Ask, I Answer: Conversion Rate Optimization Strategies?
Akshat asks, “Can you recommend your go-to strategy for conversion rate optimization that can give results in short-time?” Conversion rate optimization is all about knowing what converts. What converts comes from Bob Stone’s 1968 direct marketing...You Ask, I Answer: SEO Trends for 2020?
Shane asks, “Which SEO trend helped you dominate search results and generate more revenue?” Unsurprisingly, the advanced usage of machine learning and AI technologies have helped us grow significantly over the last couple of years. Content forecasting with...Content Marketing World Day 1 Recap
A recap of day 1, workshop day, at Content Marketing World and a few takeaways from the AI workshop I led. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...You Ask, I Answer: Attribution Modeling for Social Impressions?
Maggie asks, “Is there a way to build a custom data-driven attribution model to include social impressions (Facebook / Instagram) data?” There are a couple of different ways of handling this. Both require machine learning, but both are very possible and...You Ask, I Answer: Machines Marketing to Machines?
Annika asks, “Will humans drop out of the loop with marketing? Will it be machines marketing to machines?” This is already happening to some degree. We’ve been marketing to machines for decades. Our machines can now market to other machines in the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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