Marketing AI: A Fireside Chat with Cathy McPhillips of the Marketing AI Institute
I recently had the pleasure of sitting down to chat with Cathy McPhillips of the Marketing AI Institute about the Marketing AI Conference (MAICON) on September 13-14, 2021. Cathy and I covered a wide range of topics, such as: Why marketers take AI claims at face value...Why You Need to Understand Marketing Machine Learning Models
One of the technical marketing hurdles I hear marketers struggling with on a regular basis is the idea of an algorithm. Marketers talk about Google’s algorithm, Facebook’s algorithm, Instagram’s algorithm, and this bit of language matters a great...One Step Closer to the Marketing Singularity
We’re one small step closer to the marketing singularity, the event where machines become our first choice for doing marketing work. Ever since OpenAI’s announcement of GPT-3 (and the relatively heavy restrictions on it), a number of other organizations...Experience TV Episode: AI and Marketers
I recently had the pleasure of guesting on Katie Martell’s Experience TV, along with Stephen Streich. We discussed a whole series of topics, such as AI insertion of ads into content, barriers to AI adoption, and how marketers will be using AI. Can’t see...Building Trusted AI Systems: A Fireside Chat with IBM
AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
