You Ask, I Answer: Biggest Misconception about Marketing AI?
Paul asks, “What do you think is the biggest misconception about AI?” Something I say in all my keynotes: AI is math, not magic. There’s no magic here. AI is just the application of mathematics to data at a very large scale. In turn, that means AI...You Ask, I Answer: What Excites You About Marketing AI?
Paul asks, “What excites you most about AI?” In the context of marketing and data science, AI allows us to scale our inquiries to our data. We have overwhelming amounts of data, and most of it goes unused. Think about all the data just in Google Analytics....You Ask, I Answer: AI, Data Science, and What To Study in College?
Paul asks, “If you were entering college, knowing what you know now, what would you study?” Mathematics, statistics, comp sci, anthropology fieldwork, and psychology. Definitely not what I studied, except for anthropology. If you think about what data...You Ask, I Answer: Ethical Use of AI in Marketing?
Paul asks, “What can marketers do to ensure the ethical use of AI in their marketing?” Ethics isn’t something machines understand. They’re still fundamentally calculators at their core, no matter how sophisticated the AI, and a calculator is...You Ask, I Answer: Best Language for Marketing Data Science, R or Python?
Maria asks, “Which is the best language to learn for marketing data science, R or Python?” It depends. For data science, in which you’ll be doing a lot of statistics-heavy work, R is the better language. For machine learning, especially deep...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
