You Ask, I Answer: AI-Enabled Parenting Tools?
Donna asks, “Super curious to hear your thoughts on tools like AI-enabled baby monitors and other AI-enabled parenting tools. What do you think?” The challenge of tools like AI-powered anything are twofold: what happens to the production data? And how was...You Ask, I Answer: Custom Attribution Models in Google Analytics?
Dee asks, “With regard to your attribution models in your AI talks, do you need to create custom reports to get this data into your google analytics? If so, how do you go about doing this and/or anything you could provide to help?” The short answer is that...You Ask, I Answer: Keywords Per Page in SEO?
Hannah asks, “How many focus keywords are you using per page? Does the amount you focus on per page change depending on the domain authority?” This is a more complex question than it used to be. Fundamentally, Google now uses semantic clustering for all...You Ask, I Answer: Best Voice Transcription Services?
Heidi asks, “Which is the best and cheapest way to transcribe an audio file into text? And which tool do you use?” The answer to this question depends on your level of skill. For most people in most circumstances, I recommend Otter.ai. That’s the...You Ask, I Answer: Categorical Prediction Techniques for Google Analytics?
Maggie asks, “Would you use CHAID analysis to discover relationships between multiple categorical predictor variables? For example, using GA dimensions (traffic channel, device type, country, landing page, etc.) and group them according to their likelihood to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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