You Ask, I Answer: Teaching Kids to Code?
Cleetus asks, “Should I teach my kids to code?” This has been a popular question over the past year as more people have learned about the power and potential drawbacks of artificial intelligence. Watch the video for one answer, with the disclaimer that...You Ask, I Answer: How to Measure Brand Awareness
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target...You Ask, I Answer: How To Make Use of Historical Data and Analytics
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two...You Ask, I Answer: Choosing an AI Strategy – Vendor or In-House?
Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities in-house?” This is a fantastic, complex question that has many different answers. We look at three pillars for this...You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...Subscribe to my blog & newsletter
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