You Ask, I Answer: Design, Marketing, and AI?
Mark asks, “What’s your take on how AI will impact design, like GANs, UX research?” This is a great question because there’s a ton of theory and speculation in the general media, but not a ton of practical applications. Watch this video for...Product Review: IBM Watson Studio AutoAI
Today, we’re reviewing IBM Watson Studio’s new AutoAI feature. FTC Disclosure: My company, Trust Insights, is an IBM Registered Business Partner. We receive compensation for any purchases you make through us from IBM and thus I receive indirect financial...You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: How to Use AI for Customer Service?
Amy asks, “How can we use AI to improve customer service? What are some ways to practically implement it?” Customer service is everything from the purchase onwards in the customer journey, and companies are faced with dual mandates: make service better,...You Ask, I Answer: Unintentional Bias in Data Science and ML?
Chacha asks, “Is there such a thing as unintentional bias?” This is an interesting question. Bias itself is a neutral concept – it simply means our data leans in one direction or another. Sometimes that’s a positive – there’s a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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