You Ask, I Answer: Measuring Brand Trust?
Stephanie asks, “When it comes to building trust, how do we know what success looks like? How can we measure it?” Trust is a tricky thing to measure because it’s such a core of emotion. If you examine emotional theory, especially things like...5 Takeaways from Comcast CX Technology Day
I had the opportunity to attend Comcast’s CX Technology Day at the invitation of Jay Baer and the team at Convince and Convert. CX Day is Comcast’s highlighting of what they’re working and some of the challenges they’ve overcome to improve...You Ask, I Answer: Preparing for Client Meetings?
Amber asks, “How do you prepare for client meetings/calls when presenting deliverables? I tend to write down everything that I want to say as my thoughts get murky and I tend to stumble over my words. Is that juvenile? What is the best way to prepare?” A...You Ask, I Answer: How to Use AI for Customer Service?
Amy asks, “How can we use AI to improve customer service? What are some ways to practically implement it?” Customer service is everything from the purchase onwards in the customer journey, and companies are faced with dual mandates: make service better,...You Ask, I Answer: Local Value-Added Reseller Marketing
Ava asks, “How can a local reseller market effectively against entrenched brands and big box stores?” Local resellers – like plumbing supply, home decor, electronics, appliance showrooms, etc. – fit in the category of value-added reseller. The...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
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- How to prepare your company and your career for AI
