by Christopher S Penn | Jan 6, 2017 | Marketing, Marketing Technology, MySpace, Social media, Social networks, Strategy
A number of years ago, I recommended that you take the time to synchronize your social networks (Social Sync). By synchronize, I mean cross-promote. This is more important than ever today. Why Synchronize? Social Sync is an insurance policy for us. Those who remember...
by Christopher S Penn | Jun 18, 2008 | MySpace
For those marketers using MySpace profile management software, chances are the redesign broke it - expect manufacturers to be issuing updates soon. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at...
by Christopher S Penn | May 17, 2008 | Advertising, Marketing, MySpace, New media
I've been looking again at MySpace, as a recent blog post detailed. One of the things I've been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship? Over the last five days, I've been sending...
by Christopher S Penn | May 13, 2008 | Advertising, MySpace, Social networks
Lots of folks like to hate on MySpace. Sure, it has a web design that makes you cry sometimes. Sure, profiles can be ugly as sin and crash your browser. But guess what? In addition to 300 million+ profiles, 110 million+ active users, and new data portability...
by Christopher S Penn | Mar 16, 2008 | MySpace
"Apres moi, le deluge" - Louis XIV MySpace applications are beginning to roll out. If you thought vampires and pirates on Facebook was bad, just wait. In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the near future....
by Christopher S Penn | May 15, 2007 | Advertising, Marketing, MySpace, New media
A lot of folks on the cutting edge have already written off MySpace and headed to different online communities. This is perfectly understandable - MySpace has been plagued with spyware, usability issues, and an image problem that Madison Avenue firms would cringe at....