by Christopher S Penn | Jan 6, 2017 | Marketing, Marketing Technology, MySpace, Social media, Social networks, Strategy
A number of years ago, I recommended that you take the time to synchronize your social networks (Social Sync). By synchronize, I mean cross-promote. This is more important than ever today. Why Synchronize? Social Sync is an insurance policy for us. Those who remember...
by Christopher S Penn | Jun 18, 2008 | MySpace
For those marketers using MySpace profile management software, chances are the redesign broke it – expect manufacturers to be issuing updates soon. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source...
by Christopher S Penn | May 17, 2008 | Advertising, Marketing, MySpace, New media
I’ve been looking again at MySpace, as a recent blog post detailed. One of the things I’ve been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship? Over the last five days,...
by Christopher S Penn | May 13, 2008 | Advertising, MySpace, Social networks
Lots of folks like to hate on MySpace. Sure, it has a web design that makes you cry sometimes. Sure, profiles can be ugly as sin and crash your browser. But guess what? In addition to 300 million+ profiles, 110 million+ active users, and new data portability...
by Christopher S Penn | Mar 16, 2008 | MySpace
“Apres moi, le deluge” – Louis XIV MySpace applications are beginning to roll out. If you thought vampires and pirates on Facebook was bad, just wait. In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the...
by Christopher S Penn | May 15, 2007 | Advertising, Marketing, MySpace, New media
A lot of folks on the cutting edge have already written off MySpace and headed to different online communities. This is perfectly understandable – MySpace has been plagued with spyware, usability issues, and an image problem that Madison Avenue firms would...