Christoph Trappe asked: “I prefer email newsletters with a specific subject line. Not something generic, for example: ‘Today’s email from CT.’ @cspenn, what do you do with your subject lines?” That’s a great question, and there isn’t a bulletproof answer. Generally speaking, there are two classes of emails, emails you’re not expecting and emails you…
In this week’s Marketing over Coffee, we discuss the Ford kerfuffle with a rogue agency, measuring PR, Blizzard’s Hearthstone game, mobile audiences, and so much more. Tune in now: As always, be sure to subscribe to the show if you want to receive it in your ears every week.
“You can see it when you look out your window or when you turn on your television. You can feel it when you go to work… when you go to church… when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth, that you…
How To Junkweb, using trouble tickets, and more marketing advice, in this week’s Marketing Over Coffee:
An odd metaphysical thought (re)occurred to me last night while reading some of the day’s news stories. Maybe a contributing reason to why it feels like we’re experiencing more trouble in the world is because we’re actively wishing for it. Think about it for a second. There are now huge chunks of the economy (hedge…
All of the details of the past slowly fade, washed away in the tides of time. Only the things that really stick with you remain on the beach; the rest, the ocean of time reclaims. Over the weekend, I was reflecting on my time in the email marketing industry and all of the people I…
As friend and fellow blogger Chris Brogan did, so am I: if you read this blog on Google Reader, it’s going away on July 1. How else can you get the blog? Well, you can bet that Feedburner is in the crosshairs for Google next, so don’t go there. Instead: 1. Subscribe to my newsletter.…
In this week’s Marketing Over Coffee, we discuss all things Pinterest analytics, Google Reader getting killed off, and much more. Watch it here: Or subscribe to the show here.
