by Christopher S Penn | Oct 6, 2022 | Content Marketing, Content, Marketing, Sales
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if...
by Christopher S Penn | Aug 24, 2022 | Mind Readings, Brand, Marketing, Sales
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big...
by Christopher S Penn | Jul 15, 2022 | analytics, Marketing, Marketing Data Science, Sales, You Ask I Answer
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 25, 2021 | Marketing, Sales, Social media, Social networks
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...
by Christopher S Penn | Dec 14, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Sales
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars,...
by Christopher S Penn | Oct 16, 2020 | Conferences, Marketing, Sales
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking....