You Ask, I Answer: The Future of Lead Scoring
Sangram Vajre asks, “I’m not sure there’s a future for lead scoring, are you?” Lead scoring as we currently know it isn’t great, but it is better than complete blindness. However, lead scoring today is overly dependent on demographics and...You Ask, I Answer: How Can Marketing Help Salespeople?
In today’s show, Sandie asks, “How can marketing and marketers help salespeople be more effective? What can marketing do to help sales (the department)?” Marketers and sales professionals should be – need to be – aligned in common objectives. To do this,...The Golden Rule of Sales
The secret to successful sales is found in the Jewish Midrash, circa 600 CE: “If speech is silvern, then silence is golden”. Your chances of winning a sale are directly proportional to how much the prospective customer speaks. The more they speak, the more...#ThriftyTuesday: Blatant Commercial Pitch
I’ve never understood marketers who add major shopping holidays AFTER the existing shopping holiday. For example, after Black Friday comes Small Business Saturday, followed by Sofa Sunday, Cyber Monday, and finally Giving Tuesday. By the time consumers make it to the...The Near-Future of Retail Marketing: AI and Emotion Recognition
Artificial intelligence will impact every industry, every profession. In some cases, rather than replacing people, it will change how people do their jobs. Let’s examine the average retail interaction today. The Current In-Store Retail Marketing Experience At any...2018 Marketing Planning Framework
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