Category: Sales
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Mind Readings: The Sales Process Should Be AI Automated
In today’s episode, you’ll learn how AI is poised to revolutionize the sales process, making it smoother and faster for consumers. You’ll discover a simple yet powerful strategy to prepare your business for this AI-driven future, giving you a competitive edge and improving accessibility for a significant portion of your audience. I’ll reveal the surprising…
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You Ask, I Answer: Sales Roles Impacted by ChatGPT?
Manuel asks, “Hey Christopher, how do you think sales-roles will be affected by GPT models, especially after they are trained on lead gen and sales data?” In this episode, I answer a question about how GPT models will affect sales roles, particularly after they are trained on lead generation and sales data. Large language models…
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You Ask, I Answer: Sales and Marketing Tone of Voice?
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if there’s no governance or plan in place. To fix…
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Mind Readings: Brand is Trust
The role of brand is to create trust. Brand is a series of experiences and the cumulative impact, and ultimately the outcome we’re after is trust. Thus every bit of marketing that touches branding MUST be about building trust for it to succeed in the big picture. Can’t see anything? Watch it on YouTube here.…
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You Ask, I Answer: Marketing And Sales Reporting?
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
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2020 Rewind: Artificial Intelligence in Sales
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars, and videos were how we made media…
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You Ask, I Answer: Quantifying Hallway Conversations?
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably be the only reasonable way to gather and analyze this data that wouldn’t be unethical…
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You Ask, I Answer: Driving Leads Without Conferences?
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your pipeline from shows. Was it as a sponsor and you got the list?…
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You Ask, I Answer: How To Write Sales Proposals?
Kate asks, “When you write proposals, do you spell out everything or do you try to keep things simple/streamlined?” It depends on what the proposal is, but we start with a template because otherwise we’ll forget things. Ours are typically 4 parts – strategy, tactics, execution, and payment, or STEP for short. The most detail…
