You Ask, I Answer: Machine Learning in Sales and Retargeting
Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to...Sneak Peek: How AI Helps Sales Professionals
According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead...You Ask, I Answer: The Future of Lead Scoring
Sangram Vajre asks, “I’m not sure there’s a future for lead scoring, are you?” Lead scoring as we currently know it isn’t great, but it is better than complete blindness. However, lead scoring today is overly dependent on demographics and...You Ask, I Answer: How Can Marketing Help Salespeople?
In today’s show, Sandie asks, “How can marketing and marketers help salespeople be more effective? What can marketing do to help sales (the department)?” Marketers and sales professionals should be – need to be – aligned in common objectives. To do this,...The Golden Rule of Sales
The secret to successful sales is found in the Jewish Midrash, circa 600 CE: “If speech is silvern, then silence is golden”. Your chances of winning a sale are directly proportional to how much the prospective customer speaks. The more they speak, the more...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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