by Christopher S Penn | Dec 14, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Sales
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...
by Christopher S Penn | Oct 16, 2020 | Conferences, Marketing, Sales
Jon asks, "Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?" I'm not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably...
by Christopher S Penn | Jul 23, 2020 | Conferences, Marketing, Sales, Strategy
Stephanie asks, "The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?" It depends on how you got your pipeline from...
by Christopher S Penn | Apr 16, 2020 | Marketing, Sales, Strategy
Kate asks, "When you write proposals, do you spell out everything or do you try to keep things simple/streamlined?" It depends on what the proposal is, but we start with a template because otherwise we'll forget things. Ours are typically 4 parts - strategy, tactics,...
by Christopher S Penn | Apr 8, 2020 | Advertising, Facebook, Marketing, Sales, Strategy
Megan asks, "My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they're aimlessly boosting Facebook posts, and I was hoping to get some insight to lead them in...
by Christopher S Penn | Feb 26, 2020 | Data Science, Marketing, Marketing Data Science, Sales
Jackie asks, "How does all this fancy data science kung fu hubbub help us, we're a traditional sales company that only makes phone sales cold calls?" Data science is a methodology that can be applied to any data you happen to have. In the case of cold calling, as long...