by Christopher S Penn | Mar 25, 2021 | Marketing, Sales, Social media, Social networks
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...
by Christopher S Penn | Oct 16, 2020 | Conferences, Marketing, Sales
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking....
by Christopher S Penn | Jul 23, 2020 | Conferences, Marketing, Sales, Strategy
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your...
by Christopher S Penn | Apr 16, 2020 | Marketing, Sales, Strategy
Kate asks, “When you write proposals, do you spell out everything or do you try to keep things simple/streamlined?” It depends on what the proposal is, but we start with a template because otherwise we’ll forget things. Ours are typically 4 parts...
by Christopher S Penn | Apr 8, 2020 | Advertising, Facebook, Marketing, Sales, Strategy
Megan asks, “My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they’re aimlessly boosting Facebook posts, and I was hoping to get some insight to...