Summary In today's episode, I walk through how to sanitize historical sales data so your AI models don't inherit and amplify the biases hiding in your CRM. Here's what this means for you. You gain two practical levers for data quality that let you build predictive models grounded in fair, representative samples instead of skewed…
Summary In today's episode, I walk through how deep research and generative AI are reshaping the entire sales process, from cleaning up CRM data to crafting winning RFPs and scope-of-work documents. Here's what this means for you. You'll gain practical ways to use AI to surface buying signals, build competitive intelligence, and turn generic proposals…
Summary In today's episode, I walk through how AI can help B2B marketers identify the buying committee within a target enterprise while keeping human judgment at the center. Here's what this means for you. You gain a practical workflow that combines AI-powered research with the contextual awareness only your sales team and you can provide.…
Summary In today's episode, I explain how sales teams can reach decision makers now that prospects use AI agents to screen their emails. Here's what this means for you. You learn to find non-traditional channels where human judgment outperforms AI automation. You'll also learn these concepts: why understanding where prospects spend their time outside work…
Summary In today's episode, I walk through what Hermes Agent is, how it differs from other autonomous AI agents, and how to set it up and use it for long-running tasks like sales prospecting. Here's what this means for you. You gain a clear mental model for delegating complex, multi-day research projects to a self-learning…
Summary In today's episode, I explain how to overcome resistance to AI adoption and effectively sell AI services by focusing on problem-solving rather than the technology itself. Here's what this means for you. You can move past old-fashioned objections and secure more clients by targeting their most painful, manual tasks. You'll also learn these concepts:…
Summary In today's episode, I explain how to move past generic AI prompts to create highly specific lead generation tools for coaching businesses. Here's what this means for you. You will transform mediocre AI fluff into compelling marketing assets that truly resonate with your target audience. You'll also learn these concepts: why specific prompts function…
Summary In today's episode, I examine how to achieve manual-quality personalization in outbound sales emails using AI at scale. Here's what this means for you. You can use automation to conduct deep research while ensuring your actual outreach feels authentically human. You'll also learn these concepts: why generic AI personalization often fails, how to transform…
Summary In today's episode, I examine whether AI agents should automate sales prospecting and how to use them more effectively. Here's what this means for you. You can stop pestering non-buyers and start using AI to identify and support actual prospects. You'll also learn these concepts: the pitfalls of overly personal AI outreach, the power…
Almost Timely News: 🗞️ How to Improve Sales Skills with Generative AI (2025-11-02) :: View in Browser The Big Plug 👉 Watch my MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. You will see…
