You Ask, I Answer: Online Lead Generation for Solar Companies?
Megan asks, “My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they’re aimlessly boosting Facebook posts, and I was hoping to get some insight to...You Ask, I Answer: Marketing Data Science for Traditional Sales?
Jackie asks, “How does all this fancy data science kung fu hubbub help us, we’re a traditional sales company that only makes phone sales cold calls?” Data science is a methodology that can be applied to any data you happen to have. In the case of...You Ask, I Answer: What’s The Difference Between Marketing and Sales?
Mallory asks, “In your honest opinion, what is the difference in marketing and sales?” The short answer: creation of demand versus fulfillment of demand. We see this most in examples where demand exists – sales are effectively order-takers and...You Ask, I Answer: ZIP Code Mapping for Sales Territories?
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes...Do Something With Your Marketing: Special Interview with Ian Altman
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
