You Ask, I Answer: Quantifying Hallway Conversations?
Jon asks, "Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?" I'm not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably...You Ask, I Answer: Driving Leads Without Conferences?
Stephanie asks, "The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?" It depends on how you got your pipeline from...You Ask, I Answer: How To Write Sales Proposals?
Kate asks, "When you write proposals, do you spell out everything or do you try to keep things simple/streamlined?" It depends on what the proposal is, but we start with a template because otherwise we'll forget things. Ours are typically 4 parts - strategy, tactics,...You Ask, I Answer: Online Lead Generation for Solar Companies?
Megan asks, "My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they're aimlessly boosting Facebook posts, and I was hoping to get some insight to lead them in...You Ask, I Answer: Marketing Data Science for Traditional Sales?
Jackie asks, "How does all this fancy data science kung fu hubbub help us, we're a traditional sales company that only makes phone sales cold calls?" Data science is a methodology that can be applied to any data you happen to have. In the case of cold calling, as long...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
