You Ask, I Answer: Marketing And Sales Reporting?
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Social Selling Advice for Product Sales
Jenna asks, “What’s a tactic you’ve used on social media that has boosted product sales the most?” Three things work on social media for me to drive product sales. None is actually selling something on social channels themselves. Before we...2020 Rewind: Artificial Intelligence in Sales
You Ask, I Answer: Quantifying Hallway Conversations?
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking....You Ask, I Answer: Driving Leads Without Conferences?
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
