You Ask, I Answer: How to Leverage Higher Education Teaching Experience
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience...You Ask, I Answer: How to Learn Marketing Automation
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very...How to Learn The Basics of a Topic Rapidly
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a new job/industry is how to get up to speed quickly. How do we learn the landscape of a field, the basics of a topic, in such a way that allows us to...The FASTER Model For Learning Martial Arts And Marketing Techniques
When I teach the beginners’ classes at the Boston Martial Arts Center, one of the models I use for ensuring that a class runs smoothly is called FASTER, which stands for: Form: learn the way the technique is supposed to look and work Application: learn why the...What is the value of professional marketing certifications?
How valuable are professional marketing certifications? I don’t mean full academic credentials like an MBA; I refer to certifications like Hubspot’s Inbound Marketing Certification or Google’s Analytics Qualified Individual certification. To some people, these...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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