by Christopher S Penn | Oct 22, 2020 | Education, Marketing, Professional Development, Training
Jordie asks, "What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing." Workshops and trainings are a core part of what I do, so there's definitely a...
by Christopher S Penn | Oct 5, 2020 | Careers, Education, Marketing
Mark asks, "Do you need a college degree to succeed in marketing?" Like any profession, success in marketing is about combining knowledge plus practical application to generate experience. How you obtain those pieces is up to you, but for many employers, a college...
by Christopher S Penn | Aug 11, 2020 | AI, Artificial Intelligence, Business, Careers, Education, Management, Marketing
Mbeiza asks, "Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?" Fundamentally, a successful marketer has to be both qualitative and...
by Christopher S Penn | Mar 20, 2020 | Careers, Education, Jobs, Learning, Marketing, Marketing Technology
Isabel asks, "I'm sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I'm looking for very...
by Christopher S Penn | Feb 11, 2020 | Data Science, Education, Marketing, Marketing Data Science
Shawn asks, "How can I develop data science skills without spending lots of money?" Learning marketing data science without spending a lot of money is very straightforward: download the free, open-source tools you need, and find one of the many, many courses available...
by Christopher S Penn | Jul 31, 2019 | Marketing, Education, Learning, Professional Development, Training
Jeremy asks, "Who are your communities? Where do you go to get smarter?" In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you've become competent in the basics, you need focused lines of inquiry in order to...