How to Learn The Basics of a Topic Rapidly
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a new job/industry is how to get up to speed quickly. How do we learn the landscape of a field, the basics of a topic, in such a way that allows us to...The FASTER Model For Learning Martial Arts And Marketing Techniques
When I teach the beginners’ classes at the Boston Martial Arts Center, one of the models I use for ensuring that a class runs smoothly is called FASTER, which stands for: Form: learn the way the technique is supposed to look and work Application: learn why the...What is the value of professional marketing certifications?
How valuable are professional marketing certifications? I don’t mean full academic credentials like an MBA; I refer to certifications like Hubspot’s Inbound Marketing Certification or Google’s Analytics Qualified Individual certification. To some people, these...Why We Can’t Easily Grow Unicorns
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly...How to extract value from case studies
There’s an enduring joke about case studies: you can either read one or you can be one. Marketers and decision makers often cite the absence of a case study as a reason for not doing something: “Where’s the case study on using Facebook?”...2018 Marketing Planning Framework
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