by Christopher S Penn | Feb 8, 2021 | Marketing, Education, Professional Development, Social media, Social networks
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged...
by Christopher S Penn | Oct 22, 2020 | Education, Marketing, Professional Development, Training
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so...
by Christopher S Penn | Oct 5, 2020 | Careers, Education, Marketing
Mark asks, “Do you need a college degree to succeed in marketing?” Like any profession, success in marketing is about combining knowledge plus practical application to generate experience. How you obtain those pieces is up to you, but for many employers, a...
by Christopher S Penn | Aug 11, 2020 | AI, Artificial Intelligence, Business, Careers, Education, Management, Marketing
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both...
by Christopher S Penn | Mar 20, 2020 | Careers, Education, Jobs, Learning, Marketing, Marketing Technology
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m...
by Christopher S Penn | Feb 11, 2020 | Data Science, Education, Marketing, Marketing Data Science
Shawn asks, “How can I develop data science skills without spending lots of money?” Learning marketing data science without spending a lot of money is very straightforward: download the free, open-source tools you need, and find one of the many, many...