You Ask, I Answer: Where Do You Go To Get Smarter?
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of...You Ask, I Answer: The Best Marketing Conference To Attend
Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to...You Ask, I Answer: How to Leverage Higher Education Teaching Experience
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience...You Ask, I Answer: How to Learn Marketing Automation
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very...How to Learn The Basics of a Topic Rapidly
One of the most difficult tasks that marketers face when dealing with a new technology, new circumstance, or even a new job/industry is how to get up to speed quickly. How do we learn the landscape of a field, the basics of a topic, in such a way that allows us to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
