Andrea Vascellari asked on Twitter: is there still value in using the date in permalink structure? i.e. /%year%/%monthnum%/%postname%/ Or is the postname “enough”? Good question. There have been varying opinions about the usefulness of permalink structures in WordPress. If you’re not familiar, permalinks are a fancy name for how WordPress URLs look: Some folks say…
Probably the most common answer I give to nearly every marketing question I’m asked is “it depends”. While deeply unsatisfying, it’s also the most truthful answer that’s possible for so many questions. Here are a few examples: What’s the best social network for my business? It depends. Where are your customers? Should I join networking…
One of the best tips I ever picked up for goal-setting and progress-making was from my Marketing Over Coffee co-host John Wall: do quarterly evaluations of your goals and networks, even if you’re just doing marketing or social media on a casual basis. Here’s what my very simple evaluation looks like: Let’s tackle the green…
If you haven’t played the game Draw Something yet, it’s essentially a digital, online Pictionary, where you are given words to draw and send to friends. What’s fascinating about the game is that in many cases, what we draw isn’t necessarily an accurate representation of the dictionary definition of a word. Quite the contrary –…
Before my wisdom tooth extraction, I did a whole bunch of reading to see what I could reasonably expect to happen. I knew going in that this was a chance to reboot. No caffeine, no alcohol, no solid food. Rarely do we get a chance in life with its hectic pace to do this kind…
People have spent an awful lot of time working on “developing your personal brand”, from branding kits to webinars to books to flavor of the month social network profile configurations. At the end of the day, however, brand is more about a cumulative effect of impressions left on someone than a carefully tailored headshot or…
It’s hard to believe it’s been just over a year since I introduced premium content to my newsletter. In that time period, I also switched (last fall) from a monthly publication to a weekly publication, making the reminders of premium content even more visible. Let’s see what the data looks like now, one year later.…
I’m away from everything today to have some wisdom teeth removed. While I’m out, I thought I would leave you with a relaxing three minute video I shot near my office of a vernal stream as the snows melted. Enjoy. See you next week.
