Month: December 2024

  • Almost Timely News: ๐Ÿ—ž๏ธ A Quick 2024 AI Recap (2024-12-29)

    Almost Timely News: ๐Ÿ—ž๏ธ A Quick 2024 AI Recap (2024-12-29) :: View in Browser The Big Plug ๐Ÿš Download my new 2025 Marketing and AI Trends Report! Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be required…

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  • Almost Timely News: ๐Ÿ—ž๏ธ Marketing’s Extinction Level Event (2024-12-22)

    Almost Timely News: ๐Ÿ—ž๏ธ Marketing’s Extinction Level Event (2024-12-22) :: View in Browser The Big Plug ๐Ÿš Download my new 2025 Trends Report! (this week, with the correct link) Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 4 of 4

    In today’s episode, you’ll see the culmination of the content audit process, transforming qualitative insights into a strategic action plan. You’ll learn how to create a pre-flight checklist and a detailed scoring rubric using generative AI, enabling you to evaluate and enhance your newsletters effectively. By turning these insights into system instructions for AI tools…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 4 of 4

    Summary In today's episode, I walk through the final part of a content audit series, showing how to turn learnings from newsletter analysis into a reusable AI-powered evaluation tool. Here's what this means for you. You'll gain a repeatable workflow for turning raw audit insights into checklists, scoring rubrics, and system instructions that actually improve…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 3 of 4

    In today’s episode, you’ll harness the magic of generative AI to dissect the content of your top, middle, and bottom-performing newsletters. You’ll see how to categorize and prepare your content for analysis, using tools like Google’s Gemini, to process vast amounts of text efficiently. You’ll benefit from expert insights on qualitative analysis, understanding what resonates…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 3 of 4

    Summary In today's episode, I walk through part three of a content audit series showing how to use generative AI to perform qualitative analysis on top-performing and bottom-performing newsletters. Here's what this means for you. You gain a method for combining quantitative ranking with AI-powered qualitative review to uncover why some content resonates while other…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 2 of 4

    In today’s episode, you’ll discover how to leverage generative AI for in-depth analysis of your newsletter’s performance, specifically identifying the top and bottom-performing issues. You’ll learn to use tools like Anthropic’s Claude to perform complex correlation and regression analyses, even if you’re not a coding expert. You’ll benefit from seeing how to transform raw data…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 2 of 4

    Summary In today's episode, I walk through using generative AI to build a repeatable Python analysis that scores newsletter issues by their correlation with conversions. Here's what this means for you. You get a concrete method for turning messy, multi-source engagement data into a single weighted score that ranks your top and bottom performing content.…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 1 of 4

    In today’s episode, you’ll embark on a journey to audit your content’s performance using the combined power of generative AI and traditional tools. You’ll learn how to gather crucial data from sources like Substack and Google Analytics, but that’s just the beginning. You’ll benefit from a step-by-step walkthrough of cleaning, formatting, and merging this data…

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  • Mind Readings: How to Do a Content Audit With Generative AI, Part 1 of 4

    Summary In today's episode, I walk through the first part of a multi-part content audit by gathering newsletter performance data from Substack and Google Analytics and merging it with a Python script that Claude AI generates. Here's what this means for you. You gain a reusable framework for consolidating messy marketing data so you can…

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