The power of forecasts lies in their ability to stimulate action, not in their accuracy. Most people don’t care if a forecast is right or not. Forecasts don’t need to be data-driven to be effective. Horoscopes are a good example of a forecast that is not accurate, but still persuades people to take action. The…
Summary In today's episode, I break down why forecasts don't need to be perfectly accurate to serve their real purpose and what that reveals about data-driven marketing. Here's what this means for you. You'll see that the true value of any forecast is the decision it triggers, not the precision of the prediction itself. You'll…
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture Association of America is an example of a collectivist mindset Apple is an example of…
Summary In today's episode, I explore the spectrum between collectivist and individualist mindsets and show when each one drives the best results. Here's what this means for you. You gain a clearer lens for matching the way you and your team operate to the type of problem you're actually trying to solve. You'll also learn…
Summary In today's episode, I walk through how artificial intelligence can solve the marketing industry's biggest challenges and share practical steps to start using machine learning today. Here's what this means for you. You gain a clear framework for turning overwhelming data into actionable marketing insights while protecting your career from automation. You'll also learn…
The worst kind of research is incurious research, which is research that is commissioned to prove a point. Incurious research is dangerous because the average layperson doesn’t necessarily know how to distinguish between research that is curious and research that is not. Any good researcher will say that incurious research is not how research works.…
Summary In today's episode, I explain why incurious research — research that only aims to prove a predetermined point — is the worst kind of research you can do. Here's what this means for you. You'll gain the ability to spot biased research requests and redirect them into genuine inquiry that uncovers real truths and…
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser 👉 Get my new 2023 marketing planning guide, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧 only version » What’s…
Summary In today's episode, I walk through how to identify red flags in the job market, drawing on community feedback and hard-won experience from both hosts. Here's what this means for you. You gain practical strategies for protecting yourself from toxic workplaces, evaluating potential employers thoroughly, and negotiating terms that actually fit your life. You'll…
