One of the hardest lessons to teach anyone is the concept of delayed gratification, especially when the delay is over long periods of time. In the landmark paper, “Delay of Gratification in Children” by Walter Mischel, he explores the ways in which young children can delay gratification, from distraction to abstraction. Subsequent studies revealed that…
One of the best disaster prep foods I’ve always found to be reliable is good ol’ brown rice. It’s dense, full of nutrition, keeps reasonably well (not as good as white rice, but you sacrifice nutrition for longevity), and is relatively easy to make, especially with a rice cooker. In advance of Hurricane Irene, in…
I wanted to take a few moments today to talk a bit about multichannel funnels, since some of the implications of the new service from Google Analytics can be a bit far-fetched if you don’t really sit down with them over a coffee or a beer. There’s a reason why I say this is the…
Google Analytics nerds, rejoice! Multi-channel funnels are here and they are AMAZING. I’ve been looking in my reporting for a little while now, digging in, and it’s really something. You can now see first interaction analysis as well as what channels (email, social, etc.) helped to get your visitors to a conversion. Guess what? To…
The cloud sure is convenient. I can put stuff in it and never have to worry about managing or maintaining server infrastructure, system maintenance, etc. Someone else does all that, and I just show up, pay my dues, and have my stuff wherever I go. It’s perfect, right? Except… … when companies in the cloud…
It’s something I’ve said so many times that you could likely manufacture a pull-string doll of me saying it: If you don’t have goals and goal values set up in Google Analytics, you’re doing it wrong. At the end of the day, you absolutely must have some sort of tangible value assigned to your online…
One of my favorite things to do at live conferences is present using a mind map instead of a deck of slides. Why? I love being able to show the audience the very big picture from the start, giving them a sense of perspective and scale (i.e. this is a very, very big topic), as…
