Let’s take a walk through the automation landscape and look at 7 different examples of technologies in use today to sense where the future is headed. McDonald’s Announces Kiosks. Facing rising human costs, McDonald’s reduces the need for front-line staff with kiosk-based ordering. Eatsa expands. In San Francisco, a city famed for an insanely high…
Brian Kenyon asked: “What are the Job titles and skills that a Marketing Technologist must have if one wants to pursue a career in that area?” Let’s begin with skills. What skills do marketing technologists need? The role of a marketing technologist, by definition, is to blend marketing and technology together, creating a whole greater…
What’s the difference between leadership vs. management? Imagine you’ve got a patch of woods that’s brambles, thorns, trees, and brush. You need to move yourself and your group through the woods safely and quickly. The Leader is the person in front, hacking away at the foliage, making the trail for others to follow. The Manager is the person who…
Everyone finds themselves stuck from time to time, searching for something to write about. We all want to create content that’s meaningful, helpful, and if we’re honest, popular. Brainstorming only goes so far, especially if we’re a one-person show. How can we create blog topics, blog ideas at scale? Let’s look at 4 of my favorite methods.…
One of the most common questions asked of conference organizers goes something like this: “How do I justify this conference? Why should I attend it?” The short answer is: no conference can provide justification. None. Even if some conference marketers make “justify your trip” collateral. Why? A conference by itself is just a gathering of…
We’re swimming in data, more data than we know what to do with. While we have more and better tools than ever, our tools only help us navigate. Our tools do not choose our destination, nor should they. How do we begin to make sense of our data? How do we turn data into action?…
Content shock, a topic we’ve discussed many times on this blog, is the state where marketers and publishers create more content than any human could possibly consume. We’ve reached content shock already, and the artificial intelligence revolution has barely begun. Warcraft’s Content Shock In the video game World of Warcraft, we’ve had a bit of…
There’s an old adage, that if you look around the poker table and you can’t spot the sucker, you’re it. Let’s reframe that. If you look around and you can’t find your heroes, you’re supposed to be the hero.
How do you start to lead in a world of bad leadership? You begin with two simple, but courageous words: Not here. We don’t control the nation, the Oval Office, the Congress, or even our state or town (unless you’re the elected official), no matter what party or person is currently in office. We can…
