In this week’s Marketing Over Coffee, some secrets not to be missed that we’re not even going to put into text form, so as to not show up in search on purpose. Plus, looking at Google’s logic for dumping Motorola, Facebook’s Q4 numbers, new retargeting options, and so much more. Be sure to subscribe to
One of the ways I’ve been looking to make both my website and my newsletter more interesting is to include a scalable means of connecting people who have work with people who are looking for work. The economy is tough enough as it is, and our little community of digital marketers, data nerds, and friends
One of the risks of so much technology being incorporated into our marketing and our businesses is that the potential for lots of little leaks is significant. Here’s an example: I was recently doing some work on a small business website, and I noticed that one of the appointment scheduling forms did not appear to
In case it was unclear: you are not competing against your competitors in digital marketing. Well, yes you are, but they’re probably not all that much of a competitive threat when you look at the big picture. Photo credit: BBC One You are competing for the same 24 hours of attention with His Holiness, Pope
Last week was not a great week for me personally. I screwed up a couple of times, and once in a fairly spectacular manner (with a client, no less). When I found out that I had screwed up, I had a couple of choices. I could deny the blame entirely, which in an era of
Direct response is one of the most powerful methods for driving business using marketing tools and technologies. Put simply, direct response is the process of… asking people directly to do business with you. You can use direct response in paper mail, in email, in social media, in mobile messaging. Direct response is anywhere and any
Imagine for a second considering hiring a carpenter to build you a house. Would you feel comfortable if the first thing he asked was, “So, would you like to hear about my hammer strategy?” What if he followed that up with “Of course, I also have a screwdriver strategy and a drill strategy and even
Matt Cutts stuck a fork in yet another automated, low-quality, easy-to-outsource SEO tactic recently: guest blogging for SEO. In his words: “So stick a fork in it: guest blogging [for SEO] is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for
The end goal of equality is apathy. The end goal of equality is for no one to particularly care whether you’re black or white, gay or straight, Muslim or Christian. The end goal of equality is for you not to judge or be judged at all, for everyone to care so little about trivial differences
Have you tried out Facebook’s Custom Audiences yet? I have. They’re quite wonderful, a great way to advertise to people you already have in your audience. It’s basically a paid retargeting program. Have you tried out Twitter’s Tailored Audiences yet? I’m starting to experiment with those. The Twitter Tailored Audiences function very much like Facebook’s
