Summary In today's episode, I break down how to unify data from multiple platforms using data warehousing techniques. Here's what this means for you. You gain a practical framework for deciding whether to buy a vendor solution or build your own pipeline based on your budget and technical skill. You'll also learn these concepts: the…
Summary In today's episode, I walk through a marketing technology AMA covering platform selection, stack management, customer pain points, and the cookieless future. Here's what this means for you. You'll cut through the noise of nearly ten thousand martech solutions and pick the right tools based on your actual business requirements instead of shiny object…
Summary In today's episode, I walk through how to track users across multiple devices when they abandon a form on mobile and later complete it on desktop. Here's what this means for you. You gain the ability to unify those fragmented user journeys so your analytics actually reflect how real people browse, switch devices, and…
Summary In today's episode, I recap the MarTech East Conference and share the major themes from my three-hour attribution workshop and the conference talks. Here's what this means for you. You gain an insider view of marketing operations trends and learn to recognize common pitfalls in your own tech stack strategy. You'll also learn these…
Deborah asks, “Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?” Customer Data Platforms – CDPs – are something of a symptom of bad data management and governance at a company. If your data infrastructure and architecture is sound, you shouldn’t need a CDP. And…
