by Christopher S Penn | Mar 1, 2023 | Community Management, Marketing
In this episode, we talk about how communities require some kind of publication to get members on the same page. This is especially important these days when there’s so much noise to distract people in public channels. Can’t see anything? Watch it on...
by Christopher S Penn | Jul 29, 2022 | Mind Readings, Awakening, Community Management
When you feel disconnected, it’s time to find a heartbeat. Here’s how. Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/mindreadings-heartbeats.mp3 Download the MP3 audio here. Got a...
by Christopher S Penn | Jan 25, 2021 | Community Management, Marketing, Marketing Technology, Social media
What does it take to kill a community, especially an online one? I’ve been watching a community I’ve been part of slowly fade away, and one of the most striking things about this community’s decline is how little it took to disrupt it. Out of a crowd...
by Christopher S Penn | Apr 20, 2020 | Community Management, Marketing, Marketing Technology, Social media, Social networks
Mike asks, “What is one thing every new Social Media Manager should know?” There’s a very long list here, but everything starts with your playbook. What is acceptable? What is not? What are the brand guidelines? How do you handle the many different...
by Christopher S Penn | Mar 12, 2020 | Community Management, Marketing, Marketing Technology, Social media, Social networks
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your...
by Christopher S Penn | Nov 19, 2019 | Marketing, Community Management, Social media, Social networks
Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great...