Mind Readings: Heartbeats
When you feel disconnected, it’s time to find a heartbeat. Here’s how. Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/mindreadings-heartbeats.mp3 Download the MP3 audio here. Got a...What Does It Take To Destroy a Digital Community?
What does it take to kill a community, especially an online one? I’ve been watching a community I’ve been part of slowly fade away, and one of the most striking things about this community’s decline is how little it took to disrupt it. Out of a crowd...You Ask, I Answer: Top Lessons for New Social Media Managers?
Mike asks, “What is one thing every new Social Media Manager should know?” There’s a very long list here, but everything starts with your playbook. What is acceptable? What is not? What are the brand guidelines? How do you handle the many different...You Ask, I Answer: Building Communities on Slack?
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your...You Ask, I Answer: Social Media Community Manager Metrics and KPIs?
Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
