Category: Community Management

Mind Readings: Communities Need Publications

Mar 1, 2023

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by

Christopher S Penn

in Mind Readings, Community Management, Marketing

In this episode, we talk about how communities require some kind of publication to get members on the same page. This is especially important these days when there’s so much noise to distract people in public channels. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.…
Mind Readings: Heartbeats

Jul 29, 2022

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by

Christopher S Penn

in Mind Readings, Awakening, Community Management

When you feel disconnected, it’s time to find a heartbeat. Here’s how. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:15…
What Does It Take To Destroy a Digital Community?

Jan 25, 2021

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by

Christopher S Penn

in Community Management, Marketing, Marketing Technology, Social media

What does it take to kill a community, especially an online one? I’ve been watching a community I’ve been part of slowly fade away, and one of the most striking things about this community’s decline is how little it took to disrupt it. Out of a crowd of almost a thousand, the thing that began…
You Ask, I Answer: Top Lessons for New Social Media Managers?

Apr 20, 2020

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by

Christopher S Penn

in Community Management, Marketing, Marketing Technology, Social media, Social networks

Mike asks, “What is one thing every new Social Media Manager should know?” There’s a very long list here, but everything starts with your playbook. What is acceptable? What is not? What are the brand guidelines? How do you handle the many different situations you’ll face? Refer to this list for effective community management on…
You Ask, I Answer: Building Communities on Slack?

Mar 12, 2020

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by

Christopher S Penn

in Community Management, Marketing, Marketing Technology, Social media, Social networks

Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your contacts and I’ve lived by it. But now you seem to be promoting building on Slack,…
You Ask, I Answer: Social Media Community Manager Metrics and KPIs?

Nov 19, 2019

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by

Christopher S Penn

in Marketing, Community Management, Social media, Social networks

Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great community should bring new organic growth, and should have strong retention rates. Depending on the software you…

Category: Community Management

Mind Readings: Communities Need Publications

Mind Readings: Heartbeats

What Does It Take To Destroy a Digital Community?

You Ask, I Answer: Top Lessons for New Social Media Managers?

You Ask, I Answer: Building Communities on Slack?

You Ask, I Answer: Social Media Community Manager Metrics and KPIs?

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