by Christopher S Penn | Nov 11, 2022 | Advertising, budgeting, Google Ads, Marketing, Marketing Technology, Strategy
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are...
by Christopher S Penn | May 28, 2021 | Google Analytics, Google Ads, Google Tag Manager, Marketing, Marketing automation, Marketing Technology
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your...
by Christopher S Penn | Aug 3, 2020 | Advertising, Facebook, Google Ads, Marketing, Politics, Strategy
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire...
by Christopher S Penn | Jun 3, 2020 | Advertising, analytics, Google Ads, Marketing, Measurement
Alessandra asks, “The customer is getting leads organically in the same number as before the start of the ads campaign, so the few conversions (1 month running) makes him think it’s not worthwhile to advertise. My thoughts are going in the direction of...
by Christopher S Penn | May 28, 2020 | Advertising, analytics, Google Ads, Marketing
Alessandra asks, “I am running a Google Ads campaign for a customer, but results are not showing (yet). The conversions are few, thought CTR is over 7%. Besides analyzing ads, keywords and landing pages, what “business” considerations can I make to...
by Christopher S Penn | Mar 24, 2020 | Advertising, Google Ads, Marketing, Marketing Data Science, Strategy
Christopher asks, “What are you doing to adjust your digital ad spend when so many people are working from home?” It depends on your business. If you’re classified as a non-essential business and you’re closed, obviously turn off all ad spend...