Summary In today's episode, I explain how to use AI agents to diagnose underperforming Google Ads campaigns and automate pixel firing diagnostics. Here's what this means for you. You can stop wasting time on manual troubleshooting and use agentic AI to fix your targeting, offers, and technical tracking. You'll also learn these concepts: how the…
Summary In today's episode, I walk through how generative AI can transform sales tasks like copywriting and ad creation using practical workflows. Here's what this means for you. You gain a repeatable system for turning a single rough sales pitch into dozens of customer-focused variations in a fraction of the time. You'll also learn these…
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
Summary In today's episode, I break down what determines a good Google Ads budget and why there's no single right answer to that question. Here's what this means for you. You gain a clear framework for deciding how much to spend based on your competition, targeting, and goals rather than guessing at a magic number.…
Summary In today's episode, I walk through how to evaluate Facebook Ads versus Google Ads for a SaaS product and which metrics actually matter for results. Here's what this means for you. You'll gain a practical framework for balancing lead quality against acquisition cost so you can judge whether any ad channel is genuinely profitable.…
Summary In today's episode, I walk through how Google Analytics 4 handles social media advertising and attribution with a live demo of the platform's interface. Here's what this means for you. You'll learn practical techniques for setting up conversions, choosing attribution models, and avoiding common UTM mistakes that distort your data. You'll also learn these…
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your customer data lists for ad targeting purposes – will be open to…
Summary In today's episode, I break down how to estimate YouTube ads KPIs and performance for a given budget and time frame. Here's what this means for you. You gain a practical playbook for forecasting video ad costs whether you already have campaigns running or you are starting from scratch. You'll also learn these concepts:…
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire adult population. What you should do is monitor your performance and pricing like a hawk, and…
Alessandra asks, “The customer is getting leads organically in the same number as before the start of the ads campaign, so the few conversions (1 month running) makes him think it’s not worthwhile to advertise. My thoughts are going in the direction of explaining the value of impressions on their own, the values of clicks…
