You Ask, I Answer: Ad Spend Lost to Fraud?
Andrew asks, “Digital ad spend dwarfs PR spend globally – yet how much of that digital ad spend is being lost to fraud, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Fireside Chat with Christy Hiler of UntilYouOwnIt.com
The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job...What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel’s classic business concept, the core competency. For those who aren’t familiar (or who slept through...How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
