You Ask, I Answer: Estimating YouTube Ads Performance?
Natchi asks, "What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?" For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like. Otherwise,...You Ask, I Answer: Determining Facebook Ads Effectiveness?
Jen asks, "How can brands find out which kind of Facebook Ads work best for them?" You'll need to do a content assessment in 4 layers: - Audience content - Your own content - Competitive content - Landscape content Once you've done all 4, you'll have an understanding...You Ask, I Answer: How Often Should Ads Be Changed?
Jen asks, "How often do you feel like ads should be changed out and freshened up?" I don't feel anything. I look at the data. Look for diminishing returns, and use that as your determinant for when to make a change. How do you calculate that? With a moving average...You Ask, I Answer: Why do Recommendation Engines Fail?
Oz asks, "Why is some consumer AI so bad? Instagram senses that I like bright-colored clothes. Then it shows me ads for bright-colored clothes that are also cheap crap that I'd never buy. What is the perspective of the companies? - It works great for most people. - We...You Ask, I Answer: Pausing Ads During the Election?
Lea asks, "Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?" I wouldn't necessarily pause unless you're targeting so broadly that you'll be bidding and competing for the entire adult population. What you...AI for Marketers Book
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