Summary In today's episode, I walk through how to build a proactive AI agent that identifies wasted ad spend and redistributes budget without manual prompting. Here's what this means for you. You'll see how documented standard operating procedures become the foundation that lets any agentic system function reliably. You'll also learn these concepts: the 5P…
_Almost Timely News: 🗞️ How To Improve Advertising with AI (2026-06-28) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 100% of this week’s newsletter was made by me, the human. In the video version, you’ll see Claude outputs. Learn…
Summary In today's episode, I explain how to use AI agents to diagnose underperforming Google Ads campaigns and automate pixel firing diagnostics. Here's what this means for you. You can stop wasting time on manual troubleshooting and use agentic AI to fix your targeting, offers, and technical tracking. You'll also learn these concepts: how the…
Summary In today's episode, I evaluate how impressions function as a marketing performance metric. Here's what this means for you. You can distinguish between meaningful data and mere vanity metrics. You'll also learn these concepts: why non-zero metrics matter for funnel health, the difference between rendering an ad and making a real impression, and how…
Summary In today's episode, I explain how to determine necessary website traffic levels for meaningful data analysis. Here's what this means for you. You can avoid wasting resources on ineffective tests by working with your current audience's actual behavior. You'll also learn these concepts: how the type of insight dictates traffic needs, how to use…
Summary In today's episode, I explain why ad value equivalence serves as a flawed measurement and how you can transition to more effective strategies. Here's what this means for you. You will learn to capture high-quality first-party data that proves your actual marketing impact through behavioral change. You'll also learn these concepts: why ad value…
Summary In today's episode, I break down OpenAI's growing financial pressure and why advertising may be heading to ChatGPT. Here's what this means for you. The free AI tools you rely on could soon look and feel very different as the company balances trillion-dollar compute costs against user trust. You'll also learn these concepts: how…
Summary In today's episode, I walk through how to build and update a media kit using the 5P framework and generative AI assistance. Here's what this means for you. You learn how to assemble audience metrics, craft persona-driven bios and introductory letters, and use your own data to attract sponsors, advertisers, and event planners. You'll…
Summary In today's episode, I explore how print companies and brand partners can stand out by leaning into the scarcity and tangibility of physical media in a digital-saturated world. Here's what this means for you. You tap into a powerful truth—physical items grab attention precisely because digital inboxes overflow and overwhelm us. You'll also learn…
