You Ask, I Answer: What’s a Good Google Ads Budget?
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are...Marketers, Stop Funding Disinformation!
One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in...You Ask, I Answer: Ad Spend Lost to Fraud?
Andrew asks, “Digital ad spend dwarfs PR spend globally – yet how much of that digital ad spend is being lost to fraud, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...Fireside Chat with Christy Hiler of UntilYouOwnIt.com
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
