LinkedIn Power Tip: 5 Daily Hellos
LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the...You Ask, I Answer: Social Media Placeholder Accounts
Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account....You Ask, I Answer: Growth Tips for Stealth Startups
Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all...What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s...Marketing Strategy: SWOT Analysis
For those who haven’t bought Marketing White Belt or haven’t gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company’s capabilities and abilities to respond to different business situations. I won’t...Subscribe to my blog & newsletter
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