You Ask, I Answer: How Often Should Ads Be Changed?
Jen asks, “How often do you feel like ads should be changed out and freshened up?” I don’t feel anything. I look at the data. Look for diminishing returns, and use that as your determinant for when to make a change. How do you calculate that? With a...You Ask, I Answer: Why do Recommendation Engines Fail?
Oz asks, “Why is some consumer AI so bad? Instagram senses that I like bright-colored clothes. Then it shows me ads for bright-colored clothes that are also cheap crap that I’d never buy. What is the perspective of the companies? – It works great for...You Ask, I Answer: Pausing Ads During the Election?
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire...You Ask, I Answer: What Makes Effective Facebook Ads?
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
