What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s...Marketing Strategy: SWOT Analysis
For those who haven’t bought Marketing White Belt or haven’t gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company’s capabilities and abilities to respond to different business situations. I won’t...You Ask, I Answer: Marketing Technology for Monetizing Your Blog
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and...You Ask, I Answer: Hiring an Agency vs. Hiring an Employee?
Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies...3 Markets You Need to Know
We use the term marketing often, but we rarely talk about markets, the groups of people we market to. What does our market look like? Who’s in our market? If we don’t know who our market is, we’ll spend hours and dollars in vain, failing to generate...2018 Marketing Planning Framework
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