by Christopher S Penn | Nov 15, 2022 | Advertising, Marketing, Marketing Technology
Key points from this episode: Cookies are small pieces of text that are placed on your computer by websites you visit. They are used to track users and remember their preferences. There are two types of cookies – first party and third party. First party cookies...
by Christopher S Penn | Nov 11, 2022 | Advertising, budgeting, Google Ads, Marketing, Marketing Technology, Strategy
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are...
by Christopher S Penn | Jul 21, 2022 | Advertising, Marketing, Marketing Technology, Politics
One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in...
by Christopher S Penn | Jun 28, 2022 | Advertising, Marketing, Marketing Technology, You Ask I Answer
Andrew asks, “Digital ad spend dwarfs PR spend globally – yet how much of that digital ad spend is being lost to fraud, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 18, 2022 | agencies, Advertising, Fireside Chat, Leadership, Marketing
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Nov 4, 2021 | Advertising, Marketing, Strategy
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job...