Month: July 2022

  • Mind Readings: Heartbeats

    When you feel disconnected, it’s time to find a heartbeat. Here’s how. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:15…

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  • Mind Readings: Heartbeats

    Summary In today's episode, I explain how the concept of a "heartbeat" can combat feelings of disconnection in personal relationships, community engagement, and marketing. Here's what this means for you. You can build consistent rhythms that remind people you exist and make you easier to remember without demanding anything from them. You'll also learn these…

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  • You Ask, I Answer: Predictive Analytics in Google Analytics 4?

    Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…

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  • You Ask, I Answer: Predictive Analytics in Google Analytics 4?

    Summary In today's episode, I answer a question about what kinds of predictive analytics modeling live inside Google Analytics and why most of it happens behind the scenes. Here's what this means for you. You'll find out that GA4 exposes very little built-in forecasting to end users, so you need to pull data through the…

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  • You Ask, I Answer: Spotting Trends and Hits?

    Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…

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  • You Ask, I Answer: Spotting Trends and Hits?

    Summary In today's episode, I explore how to spot emerging trends and potential hits before they fully take off. Here's what this means for you. You gain a practical framework for catching early signals of growth by listening carefully to your target communities and applying the right analytical tools. You'll also learn these concepts why…

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  • You Ask, I Answer: Sending Mail on Sundays?

    Sheila asks, “Why does your email newsletter come out on Sunday? Don’t you think it’s rude to ask people to work on the weekend? Email should be saved for the work week.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…

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  • You Ask, I Answer: Sending Mail on Sundays?

    Summary In today's episode, I explain why my email newsletter comes out on Sunday and address the question of whether that timing is rude to subscribers. Here's what this means for you. You'll discover that the Sunday delivery is a long-standing habit and that you're completely free to read it whenever works best for your…

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  • You Ask, I Answer: Finding Qualified Candidates?

    Brandon asks, “We’re really struggling trying to find qualified candidates for our open positions. We’re paying competitively, but we can’t find anyone to fit the role. What do you suggest?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated…

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