by Christopher S Penn | Oct 20, 2022 | Mind Readings, Awakening, Business, Management
The Dunning Kruger effect is a cognitive bias whereby people who have relatively low ability or expertise in a particular domain tend to overestimate their knowledge or ability. This can lead to disastrous consequences if left unchecked. One way to reduce the...
by Christopher S Penn | Oct 5, 2022 | Mind Readings, Careers, Leadership, Management, Marketing
In this piece, let’s talk about quiet quitting and its opposite, ambition. What is quiet quitting? What is ambition? Quiet quitting is a trend that is described as people doing only the minimum required in their jobs. It is about setting boundaries and saying...
by Christopher S Penn | Jun 22, 2022 | Content Marketing, Content, Management, Marketing, You Ask I Answer
Ann asks, “Name one or two mistakes people make while managing a content marketing team?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-content-marketing-management-mistakes.mp3...
by Christopher S Penn | Jan 15, 2021 | Marketing, Management, Measurement, Strategy
One of the most frequent questions I receive on a regular basis is, "How do we determine what our marketing KPIs are?" Marketing KPIs, or key performance indicators, are those numbers, those metrics that will make or break your marketing. Here’s an...
by Christopher S Penn | Aug 11, 2020 | AI, Artificial Intelligence, Business, Careers, Education, Management, Marketing
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both...
by Christopher S Penn | May 4, 2020 | Business, Economy, Finance, Management, Marketing, Strategy
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any...